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Unseen Power Public Relations

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ISBN-10: 0805814655

ISBN-13: 9780805814651

Edition: 1994

Authors: Scott M. Cutlip

List price: $115.00
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Book details

List price: $115.00
Copyright year: 1994
Publisher: Routledge
Publication date: 3/1/1994
Binding: Paperback
Pages: 832
Size: 6.00" wide x 9.00" long x 1.75" tall
Weight: 2.486
Language: English

Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors
Prologue
Acknowledgments
the Seedbed Years of Counseling, 1900-1919
Notes on Sources
The Nation's First Publicity Agency
The First Washington Agencies
First Parker and Lee; Then Lee, Harris, and Lee
The Hamilton Wright Organization -- the First International Agency
Pendleton Dudley Starts Fifth Agency in 1909
Notes on Sources
Ivy Lee Returns to New York; Joined by T. J. Ross
Edward L. Bernays: Pioneer, Philosopher, Centenarian
Notes on Sources
Bernays: The Counselor and His Genius and His Role in the Profession
John Price Jones Tries to Ride Two Horses
Steve Hannagan: Super Press Agent
Harry Bruno: Aviation and Public Relations Pioneer
William H. Baldwin: Counselor and Citizen
Ben Sonnenberg: Sui Generis
Clarke and Tyler: Builders of the Ku Klux Klan
John W. Hill: Builder of An Enduring Legacy
John Hill's Two Major Battles: Steel and Tobacco -- and the Person
the Depression and the Years Beyond
Notes on Sources
Carl Byoir: The LIttle Giant of Public Relations
Carl Byoir: Years of Success and Storm
Whitaker & Baxter: Architects of the New Politics
Earl Newsom: Counselor to Corporate Giants
Earl Newsom and the Auto Giants: Ford and Gm
Earl Newsom and the Ford Foundation
Epilogue
Index