Unseen Power Public Relations: a History

Name: Unseen Power Public Relations: a History
Price: 39.16 USD
Availability: InStock
ISBN: 9780805814651

ISBN-10: 0805814655

ISBN-13: 9780805814651

Edition: 1994

Authors: Scott M. Cutlip

List price: $125.00

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Book details

List price: $125.00
Copyright year: 1994
Publisher: Routledge
Publication date: 3/1/1994
Binding: Paperback
Pages: 832
Size: 6.14" wide x 8.90" long x 1.69" tall
Weight: 2.486
Language: English



Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors


Prologue


Acknowledgments



the Seedbed Years of Counseling, 1900-1919


Notes on Sources



The Nation's First Publicity Agency



The First Washington Agencies



First Parker and Lee; Then Lee, Harris, and Lee



The Hamilton Wright Organization -- the First International Agency



Pendleton Dudley Starts Fifth Agency in 1909


Notes on Sources



Ivy Lee Returns to New York; Joined by T. J. Ross



Edward L. Bernays: Pioneer, Philosopher, Centenarian


Notes on Sources



Bernays: The Counselor and His Genius and His Role in the Profession



John Price Jones Tries to Ride Two Horses



Steve Hannagan: Super Press Agent



Harry Bruno: Aviation and Public Relations Pioneer



William H. Baldwin: Counselor and Citizen



Ben Sonnenberg: Sui Generis



Clarke and Tyler: Builders of the Ku Klux Klan



John W. Hill: Builder of An Enduring Legacy



John Hill's Two Major Battles: Steel and Tobacco -- and the Person



the Depression and the Years Beyond


Notes on Sources



Carl Byoir: The LIttle Giant of Public Relations



Carl Byoir: Years of Success and Storm



Whitaker & Baxter: Architects of the New Politics



Earl Newsom: Counselor to Corporate Giants



Earl Newsom and the Auto Giants: Ford and Gm



Earl Newsom and the Ford Foundation


Epilogue


Index