Dr. Matthew B. Christensen is the Academic Director of the Chinese Flagship Center at Brigham Young University, where he is also a Professor of Chinese in the Department of Asian & Near Eastern Languages. The Flagship program is a partnership among the federal government, education, and business which helps graduates take their place among the next generation of global professionals. His focus on the usefulness of cultural codes results from his frequent observations in China of students' difficulties when they try—and fail!—to use U.S. cultural codes there.