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Research with Hispanic Populations

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ISBN-10: 0803937210

ISBN-13: 9780803937215

Edition: 1991

Authors: Gerardo Marin, Barbara Vanoss Mar�n

List price: $56.00
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"This well-written book can provide a very useful insight into the issues, problems, difficulties, and realities of conducting market and/or consumer research with Hispanic populations. I strongly recommend it as mandatory reading for researchers who have limited or no experience in research with Hispanic subjects in the U.S. and are interested in doing such studies. Furthermore, even experienced researchers in marketing or consumer behavior would find valuable content that would likely enhance their research activities. . . . This book is also timely. Because of the current interest in investigating the roles of culture and/or ethnicity in marketing strategies as well as consumption…    
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Book details

List price: $56.00
Copyright year: 1991
Publisher: SAGE Publications, Incorporated
Publication date: 3/1/1991
Binding: Paperback
Pages: 144
Size: 5.50" wide x 8.75" long x 0.50" tall
Weight: 0.440
Language: English

Gerardo Marin, PhD, is a Professor of Latin American Studies and Psychology, is Associate Provost at the University of San Francisco, and is an APA Fellow. He received his Ph.D. in social psychology from De Paul University. He has written more than 135 publications on topics that are relevant to Hispanics, including cultural norms and attitudes, risk behaviors, culturally appropriate methodology, and acculturation. He is the author of two widely used acculturation scales for Hispanics and was the editor of the recent Surgeon General's Report on Smoking regarding the four ethnic minority groups. In 1991, he coauthored the book Research With Hispanic Populations with Barbara VanOss Marin and…    

Who are They?
Issues in Identifying Hispanics
Enhancing Research Participation
Development and Adaptation of Instruments
Translation of Data Collection Instruments
Potential Problems in Interpreting Data