B2B Digital Marketing Using the Web to Market Directly to Businesses

Name: B2B Digital Marketing Using the Web to Market Directly to Businesses
Price: 6.75 USD
Availability: InStock
ISBN: 9780789748874

ISBN-10: 0789748878

ISBN-13: 9780789748874

Edition: 2012 (Revised)

Authors: Michael Miller

List price: $24.99

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Description:

This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller and John Coe thoroughly explain how to use each leading digital marketing vehicles to successfully market products and services to other companies. B2B Digital Marketingis organized into three sections: Planning introduces each digital marketing vehicle and helps decision-makers choose the right vehicles for customer acquisition, sales conversion, and customer retention. Execution drills down to review each vehicle in depth: website marketing, search engine marketing, online advertising, email, blogs, social media marketing, audio and video marketing, online PR, and even mobile…

Book details

List price: $24.99
Copyright year: 2012
Publisher: Pearson Education
Publication date: 3/6/2012
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.100
Language: English