Fundamentals of Business Marketing Education A Guide for University-Level Faculty and Policymakers

Name: Fundamentals of Business Marketing Education A Guide for University-Level Faculty and Policymakers
Price: 68.41 USD
Availability: InStock
ISBN: 9780789001320

ISBN-10: 0789001322

ISBN-13: 9780789001320

Edition: 2004

Authors: J. David Lichtenthal

List price: $59.95

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Book details

List price: $59.95
Copyright year: 2004
Publisher: Taylor & Francis Group
Publication date: 1/8/2004
Binding: Paperback
Pages: 318
Size: 6.25" wide x 8.50" long x 1.00" tall
Weight: 1.056
Language: English



About the Editor


Contributors


Series Preface


Introduction, Business-to-Business Marketing Education in the Twenty-First Century



Doctoral Programs in Business-to-Business Marketing: Status and Prospects



Challenges for Business-to-Business Doctoral Programs: A Commentary



A Program of Action for Business-to-Business Doctoral Programs: A Reply to Commentary



The Pedagogy of Executive Education in Business Markets



Business Marketing Executive Education: A Commentary



Executive Education in Business Markets: A Reply to Commentary



Master's-Level Education in Business Marketing: Quo Vadis?



Master's-Level Business Marketing Education: A Commentary



Making Business Marketing More Prominent in Master's Programs: A Reply to Commentary



Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum



Business Marketing Education's Distinctive Role in the Undergraduate Curriculum: A Commentary



Linking Content to Practice in the Business Marketing Course: A Reply to Commentary



Technology in the Classroom: Teaching Business Marketing in the Twenty-First Century



Technology in the Business Marketing Classroom: A Commentary



Technology and Learning in the Classroom: A Reply to Commentary



Business-to-Business Marketing Textbooks: A Comparative Review



Comparative Review of Business-to-Business Marketing Textbooks: A Commentary



Comparative Review of Business-to-Business Marketing Textbooks: A Commentary



Comparative Review of Business-to-Business Marketing Textbooks: A Commentary



Comparative Review of Business-to-Business Marketing Textbooks: A Commentary



Business-to-Business Marketing Textbooks: Replies to Commentaries



Review of Cabell's Directory of Publishing Opportunities in Marketing



Index