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| Introduction | |
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| POLITICS AND METRICS | |
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| Politics | |
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| Metrics | |
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| Understanding What Types of Communication Will Be Most Effective for Your Audience | |
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| Identify the Communication Preferences of the Different Personality Types in Your Audience | |
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| How to Estimate Your Audience's Personality Types | |
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| How to Match Your Presentation Design to Different Personality Types in the Same Audience | |
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| Additional Information to Gather About Your Audience | |
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| Setting a Measurable Objective for Your Presentation | |
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| Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation | |
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| The Typical-and Wrong-Way to Set Presentation Objectives | |
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| Developing Effective Presentation Objectives | |
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| The Curse of the "Update" Presentation | |
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| How Do You Know Whether You Have Set the Right Objectives? | |
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| LOGIC | |
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| Why You Should Always Focus Your Presentation on an Audience Problem | |
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| You Do Need Evidence! | |
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| The Reality Principle: Show Concrete and Specific Data Whenever Possible | |
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| Articulating the Audience's Business Problem and Your Proposed Solution to It | |
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| Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving | |
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| Why Discuss Problem Solving in a Book About Presentation Design? | |
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| Choosing the Right Problem | |
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| Crafting Your Solution | |
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| Marshalling Your Evidence | |
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| List All the Information That You Think You May Need to Include in Your Presentation | |
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| What Kinds of Evidence Should You Include? | |
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| Is There Any Kind of Evidence That You Should Exclude? | |
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| Where Do You Find All This Evidence? | |
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| RHETORIC | |
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| Logic Alone Is Not Enough | |
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| The Importance of Storytelling | |
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| Ethical Persuasion | |
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| Assembling the Anecdotes That Will Illustrate Your Evidence | |
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| Identify Brief Anecdotes That Highlight Your Most Important Points | |
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| What Kind of Stories Should You Use in Your Presentation? | |
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| How to Tell a Story Using the Seven Basic Plots | |
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| Where to Find Useful Stories | |
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| Sequencing Your Evidence | |
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| Sequence Your Information so That It Tells a Compelling Story | |
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| The Structure of All effective Stories | |
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| Using the S.Co.R.E.(tm) Method to Sequence Your Evidence | |
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| What to Do with What Doesn't Fit into Your Storyline-The Role of the Appendix | |
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| GRAPHICS | |
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| Should You Use Visual Aids? | |
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| Should You Use PowerPoint? | |
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| Should Each Slide Have Seven Bullets and Seven Words Per Bullet? | |
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| Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts | |
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| Identify the Most Effective Graphical Elements to Use in Your Presentation | |
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| What Kinds of Graphics Should You Use? | |
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| Should You Use Clip Art? | |
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| How to Decide Which Type of Chart Will Best Communicate Your Data | |
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| Which Type Fonts and Sizes to Use | |
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| Should You Use Bullet Points, Color, Animation, or Transitions? | |
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| Laying Out All the Elements on Each Page | |
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| Create Slides That Communicate Your Information Concisely and Effectively | |
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| How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide | |
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| How to Design Effective Ballroom Style Presentations | |
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| Ho | |