Designing and Conducting Survey Research A Comprehensive Guide
Edition: 3rd 2005 (Revised)
List price: $56.00
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Description: Louis Rea and Richard Parker provide statistical analysis and techniques to create a guide to the survey research process, explaining all the major components of research, including construction of an instrument, administration of the survey and analysis and reporting of results.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $56.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2005
Size: 7.50" wide x 9.75" long x 1.50" tall
|Figures, Tables, Exhibits, and Worksheets|
|Developing and Administering Questionnaires|
|An Overview of the Sample Survey Process|
|Designing Effective Questionnaires: Basic Guidelines|
|Developing Survey Questions|
|Utilizing Focus Groups in the Survey Research Process|
|Ensuring Scientific Accuracy|
|Descriptive Statistics: Measures of Central Tendency and Dispersion|
|The Theoretical Basis of Sampling|
|Confidence Intervals and Basic Hypothesis Testing|
|Determining the Sample Size|
|Selecting a Representative Sample|
|Presenting and Analyzing Survey Results|
|Analyzing Cross-Tabulated Data|
|Testing the Difference Between Means|
|Regression and Correlation|
|Preparing an Effective Final Report|
|Table of Areas of a Standard Normal Distribution|
|Answers to Selected Exercises|