Innovation Driving Product, Process, and Market Change

Name: Innovation Driving Product, Process, and Market Change
Price: 17.01 USD
Availability: InStock
ISBN: 9780787962135

ISBN-10: 0787962139

ISBN-13: 9780787962135

Edition: 2002

Authors: Edward B. Roberts

List price: $24.95

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The collapse of the new economy has left companies scrambling for ways to stay competitive. This text is a collection of the best and most current articles of innovation, featuring some of the world's top experts in the field.

Book details

List price: $24.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/23/2002
Binding: Paperback
Pages: 368
Size: 5.94" wide x 9.06" long x 0.94" tall
Weight: 1.078
Language: English



Introduction



Innovating From The Inside



Strategic Innovation




Creativity Versus Structure: A Useful Tension




Integrating the Fuzzy Front End of New Product Development




The Product Family and the Dynamics of Core Capability




Planning for Product Platforms




Innovating with the Outside



Ally or Acquire? How Technology Leaders Decide




Outsourcing Innovation: The New Engine of Growth




How to Make Strategic Alliances Work




Innovation: Location Matters




New Dimensions for Innovation



Software-Based Innovation




Innovation by User Communities: Learning from Open-Source Software




Weird Ideas That Spark Innovation



The Authors


Index