Editing Across Media Content and Process for Print and Online Publication

ISBN-10: 0786473428

ISBN-13: 9780786473427

Edition: 2013

Authors: Ross F. Collins

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Description:

Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization.The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media.This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing more than two centuries of collective media experience examine both traditional editing roles and new editing needs to meet the demand of a changing industry. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality.Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media.
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Book details

List price: $35.00
Copyright year: 2013
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 1/16/2013
Binding: Paperback
Pages: 232
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 0.880
Language: English

Introduction
Editing Across Media
Editing Begins with the Writer
Think Like an Editor
Editors, Ethics and the Law
Headlines and Headings
Typography Then and Now
The Visual Editor
Page Makeup: Beginning the Design Process
Page Design on Paper and Screen
Editing in a Converged World
A Final Project: Editing a Magazine
About the Contributors
Index
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