Sporting Goods Industry History, Practices and Products

Name: Sporting Goods Industry History, Practices and Products
Price: 6.72 USD
Availability: InStock
ISBN: 9780786427185

ISBN-10: 0786427183

ISBN-13: 9780786427185

Edition: 2006

Authors: Richard A. Lipsey, Thomas B. Doyle

List price: $29.95

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Description:

This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers? products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.

Book details

List price: $29.95
Copyright year: 2006
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 6/7/2006
Binding: Paperback
Pages: 177
Size: 7.00" wide x 10.00" long x 0.36" tall
Weight: 0.704
Language: English




Historical, cultural, and technological perspectives on the industry



Structure and size of the industry in the United States



Sporting goods vendors : products, market size, organizational structure, and market segmentation



Channels of distribution : consumer retail, consumer online, team dealers, and distributors



Sports medicine and product liability



Sports marketing : licensing, endorsement and sponsorship



Broadcast and print advertising and market research



Financial dimensions : sales trends and profitability



E-commerce : vendors, brick-and-mortar retailers, E-tailers