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Blog Understanding the Information Reformation That's Changing Your World

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ISBN-10: 078528804X

ISBN-13: 9780785288046

Edition: 2006

Authors: Hugh Hewitt

List price: $14.99
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Description:

"Blog" is short for "Web log"-an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon. Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site- HughHewitt -was launched in early 2002, more than 10 million people have…    
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Book details

List price: $14.99
Copyright year: 2006
Publisher: Thomas Nelson Incorporated
Publication date: 6/11/2006
Binding: Paperback
Pages: 256
Size: 5.38" wide x 8.25" long x 0.80" tall
Weight: 0.594
Language: English

Hugh Hewitt is an author, educator, broadcaster, and attorney who graduated from Harvard University and the University of Michigan Law School. Hewitt has served as counsel in the White House and for the state of California. He is a partner in the law firm Hewitt & McGuire and a professor at Chapman University School of Law. He was also appointed to a four-year term on the California Arts Council. Hewitt is a frequent contributor to the Los Angeles Times and the Orange County Register. He appears as a commentator on such TV shows as Nightline, the Today Show, and Larry King Live. He hosted the PBS series Searching for God, modeled after his book by the same name. Hewitt was awarded an Emmy…    

Preface
Introduction
What Happened
Blog Swarms and Opinion Storms
The First Reformation and the Information Reformation
A Brief History of "Text"
What is Happening Right Now, and Why
There Is a New Sheriff in Town
The Meltdown of Mainstream Media (MSM) and Where Its Audience Went
Why Do Bloggers Blog? And Why It Matters to You
Earthquakes, Hurricanes, and Tornadoes-What's an Executive To Do?
Establishing a Defense
Exploiting the New Medium: Getting in Touch with Your Inner Blog
Blogging You, Your Product, or Your Organization to the World
Finding a Blogger for Your Organization's Blog
There Is Plenty of Time to Start
A Dozen Blogs I Would Launch If I Were ...
Getting Started: The Technology
Conclusion: The Inevitability of Dominance
Early Writings on Blogging
What the Blogosphere Has Wrought
Acknowledgments
About the Author