Competitive Edge Advanced Marketing for Dietetics Professionals

ISBN-10: 0781798965

ISBN-13: 9780781798969

Edition: 3rd 2010 (Revised)

Authors: Kathy King

List price: $58.99
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Book details

List price: $58.99
Edition: 3rd
Copyright year: 2010
Publisher: Lippincott Williams & Wilkins
Publication date: 2/9/2009
Binding: Paperback
Pages: 400
Size: 8.25" wide x 10.75" long x 0.50" tall
Weight: 1.562
Language: English

Introduction to Marketing
Marketing in the New Millennium
Trends: You, Food, and Health Care
Marketing 101
Marketing You
Marketing a Service
Marketing a Product
Customer Service
Evaluating Your Competition
Business Skills and Marketing Plan
Marketing Through Networking
Negotiating Agreements
Setting Prices and Fees
Marketing and Business Ethics
Promotion: PR, Advertising, Websites, and Other Strategies
Pursuing the Potential of the
Writing a Marketing Plan
Application to Practice
Marketing Healthy Food and the Food Industry
Marketing in Health Care: Acute and Outpatient Settings
Marketing Wellness and Health Promotion
Marketing Dietetic Technicians
Quick "How to" Reference
How to Sell
How to Market Nutrition in the Supermarket
How to Enter the Complementary Nutrition Market
How to Market Sports Dietetics
How to Market a Website
How to Market Yourself as a Speaker
How to Use a Book to Grow Your Career
How to Self-Publish and Market Your Book
How to Write a Marketing Brochure
How to Write a Resume, CV, and Bio
How to Write a Proposal
How to Obtain Publicity for Your Special Event
How to Write a Press Release
How to Write a Query or Pitch Letter
How to Develop a Press Kit
How to Market at Conventions and Trade Shows
How to Write Effectively to Physicians
How to Market a Newsletter
How to Create and Use Focus
How to Write a Nutrition Newspaper Column
How to Become a Consultant
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