Japan's Motorcycle Wars An Industry History

Name: Japan's Motorcycle Wars An Industry History
Price: 116.29 USD
Availability: InStock
ISBN: 9780774814539

ISBN-10: 0774814535

ISBN-13: 9780774814539

Edition: 2008

Authors: Jeffrey W. Alexander

List price: $105.00

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Description:

For decades a crown jewel of Japan’s postwar manufacturing industry, motorcycles remain one of Japan’s top exports. Japan’s Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today. Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan’s motorcycle industry was…

Book details

List price: $105.00
Copyright year: 2008
Publisher: University of British Columbia Press
Publication date: 5/28/2008
Binding: Hardcover
Pages: 324
Size: 6.32" wide x 9.07" long x 0.88" tall
Weight: 0.990
Language: English



Illustrations



Why the Motorcycle?



Japan's Transportation Revolution, 1896-1931



Motorcycle and Empire: A Study in Industrial Self-Sufficiency



Know Your Customers: Designing Products for an Impoverished Postwar Market



Know Your Competitors: Finding a Niche in a Crowded Manufacturing Field



The Rise of the Big Four



Bitter Realities: Going Bankrupt in Japan



Sales and Safety



Motorcycle Production, Use, and Exports



Profiles of Motorcycle Manufacturers


Notes


Glossary


Bibliography


Index