Passion Capital The World's Most Valuable Asset

Name: Passion Capital The World's Most Valuable Asset
Availability: OutOfStock
ISBN: 9780771007477

ISBN-10: 0771007477

ISBN-13: 9780771007477

Edition: 2012

Authors: Paul Alofs

List price: $29.99

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Description:

LikeDrive,Good to Great, andThe Black Swan, this is a practical guide and an inspirational call to corporate leaders, entrepreneurs, and anyone looking to tap into a wealth of passion for their career, company, or cause. Ask business leaders today a simple, but essential question: "What is your company's most valuable asset?" They may suggest human resources or the customer; or financial and intellectual capital, arguably two of the most essential building blocks for any successful business. These are intelligent, well-meaning answers, but they are also completely wrong. The primary resource for companies and individuals that thrive in today's competitive economy is "Passion Capital." It's…

Book details

List price: $29.99
Copyright year: 2012
Publisher: McClelland & Stewart
Publication date: 5/8/2012
Binding: Hardcover
Pages: 218
Size: 5.70" wide x 8.50" long x 0.84" tall
Weight: 0.726
Language: English



Preface


Introduction: Alice Cooper, Sun Tzu, and a New World Order


Defining Passion Capital


Creed: The Power of Belief


Culture: Growing Your Beliefs


Courage: The Strength to Take Risks


Brand: Your Promise to the World


Resources: Marshalling and Mastering


Strategy: Planning with Passion


Persistence: If at First You Don't Succeed


Management and Leadership: Putting Passion to Work


Epilogue


Acknowledgements


Sources


Index