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| Digital publishing Why not desktop publishing? Print publishing, Web publishing, multimedia publishing, entry level requirements for designers, current realities | |
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| Printing history and the different types of printing Letterpress, Intaglio, screen, lithography, xerography, inkjet, dryography, and the new variants | |
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| The digital revolution and the online world Desktop publishing, imagesetters, PostScript, the World Wide Web, email, FTP | |
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| Hardware CPUs, RAM, hard drives, removable storage, scanners, mice and tablets, printers | |
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| Software Why Office won?t do: PostScript illustration, bitmap illustration, image manipulation; page layout | |
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| File management Making a folder to save the pieces: document, word processing file, graphics, halftones | |
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| Where to save it | |
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| How to move it | |
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| Graphic design history Editors rule, the entry of illustrations, the birth of marketing, the addition of color | |
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| Fonts Terminology, baseline measurements, weight, italics, families, PostScript, TrueType, OpenType | |
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| Character lists | |
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| Small caps, oldstyle figures, ligatures | |
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| When to use them and when not to | |
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| Typestyles Usage of serif, sans serif, script, text, display, types of serifs, development of serif styles, styles of sans serif, historical periods; | |
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| Faux elements: faux bold, italic, small caps, superscript, subscript, fractions, etc | |
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| Why they happen, how to avoid them, why and when to avoid them | |
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| Typography The differences between typewriting and typesetting, typographic measurements, hundreds of standard characters | |
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| Producing type Excellent type is invisible, a basic procedure | |
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| Read the copy | |
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| Place the copy in historical and typographic context | |
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| List the different pieces needed: headers, body copy, bulleted lists, captions, bylines, sidebars, bursts, legalese | |
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| Pick an appropriate typeface | |
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| Shape the page to reveal the pieces as they need to be seen to be read | |
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| Pay especial detail to the details | |
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| Typographic norms Margins, indents, column widths, gutters, body copy, bulleted lists, headers, captions, bylines, stationery, newsletters | |
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| Forms, rules, and tables Tabular matter, leaders, paragraph rules, tables, white space, leading the eye | |
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| Paper and media Basis size, and weight; office paper, printing paper, cover stock sheet-fed, Web or roll-fed | |
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| Basic Web design Purpose of the Web, why do they come? How do you attract them? What can you use? | |
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| Career positions and customer relations Traditional, digital, online, deadlines, attitude, the key is communication, client approval, business ethics | |
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| Shortcuts & customized interface: a rationale | |
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| Teaching style & expectations | |
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| Glossary | |