E-Commerce and Information Technology in Hospitality and Tourism

Name: E-Commerce and Information Technology in Hospitality and Tourism
Price: 4.64 USD
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ISBN: 9780766841406

ISBN-10: 0766841405

ISBN-13: 9780766841406

Edition: 2004

Authors: Zongqing Zhou

List price: $99.95

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The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce and Information Technology in Hospitality and Tourism" contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the…

Book details

List price: $99.95
Copyright year: 2004
Publisher: Delmar Cengage Learning
Publication date: 7/15/2003
Binding: Paperback
Pages: 224
Size: 5.75" wide x 8.50" long x 0.25" tall
Weight: 0.638
Language: English

Associate Professor, Niagara University



Preface



Overview



The Growth of the Internet



The Internet and the Hospitality and Tourism Industry



Characteristics of the Internet



The Internet and E-Commerce



The Internet and Communication



The Internet and E-Marketing and Information Distribution



The Impact of the Internet on the Hospitality and Tourism Industry



The Internet and Hospitality and Tourism Research



The 21st Century and Beyond



Internet Fundamentals



Defining the Internet



History of the Internet



Internet Basics



Conclusion



Connecting to the World



Establish a Standard Connection



Alternative Connections



Networking: LAN and WAN



Conclusion



E-Commerce Fundamentals



The Internet and E-Commerce



E-Commerce Defined



Components of E-Commerce



Classification of E-Commerce



Establishing Web Presence



Conclusion



A New Medium of Communication



Introduction



The Internet: A New Medium of Communication



Different Internet Communications Platforms



Intranet: Enabling Communications Inside a Business



Extranet: B2B and B2C Communications



Internet Communications Tools



Conclusion



E-Marketing and Information Distribution



Introduction



E-Marketing Plan



Internet Marketing Tools



Push Marketing



Pull Marketing



Conclusion



The Impact of the Internet on the Hospitality and Tourism Industry



Introduction



The Impact on Suppliers



The Impact on Travel Agents



The Impact on Traditional Brochure Information Distribution



The Travel E-Commerce Marketplace



Conclusion



A Special Case Study: The Past, Present, and Future of Travel Agents



Introduction



A Historical Perspective



Technology and Travel Agents



Travel Agents and the Internet



Strategies for Travel Agents in the Age of the Internet



The Future



Conclusion



A New Paradigm for Internet Research



Defining Internet Research



Information Search on the Internet



Collecting Data on the Internet



Analyzing Data on the Internet



Measurements for E-Marketing and Online Consumer Behavior



Conclusion



The Future of Hospitality and Tourism E-Commerce and Information Technology



New Technologies, New Paradigms, and New Strategies



New Technology Trends



New Paradigms



New Strategies



Issues, Problems, and Barriers



Conclusion


Glossary


Index