Kim Bartel Sheehan is a Professor and Director of the Masterrsquo;s Program in Strategic Communication at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago and St. Louis, and has consulted with numerous companies. Dr. Sheehan teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively about online privacy, advertising ethics, and Direct-to-Consumer prescription drug advertising.… She currently serves as Associate Editor of the Journal of Advertising, the leading advertising research journal And has published three books. Sheehan won the School of Journalism and Communicationrsquo;s Marshall Award for Innovative Teaching in 2001 and 2010. She has been an Oregon Community Credit Union Fellow, a Page Legacy Scholar, and the Dave and Nancy Petrone Faculty Fellow.