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| Preface | |
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| Acknowledgments | |
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| The Language of Global Business is International English | |
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| A Riddle | |
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| What is International English Style? | |
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| The Two Strategies: Culture-Free, Culture-Fair | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Principles of Simplicity | |
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| Meaning and Risk | |
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| Ogden's Basic English | |
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| Adopt a Locally Invented, Controlled English | |
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| Adopt a Reduced Dictionary | |
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| Adopt an Industry-Sanctioned Controlled English | |
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| Choose Words with One or Few Meanings | |
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| Avoid Verbs with Two or Three Words in Them (Phrasal Verbs) | |
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| Use the Simplest Verb Forms | |
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| Define Many Terms in a Glossary | |
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| Choose Words that Are Pronounceable | |
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| Do not Coin Words that Are not Needed | |
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| Avoid Redundant and Wordy Expressions for Time and Place | |
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| Avoid Unhelpful Redundancies | |
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| Avoid Nominalizations | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Principles of Clarity | |
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| The Problem: Clear Only If Known | |
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| Be Careful of Loosely Connected Words and Phrases | |
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| Be Aware of Frequently Misplaced Descriptive Words | |
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| Do not Confuse Frequently Confused Terms | |
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| Form Words in Standard Ways | |
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| Use Standard Spellings | |
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| Avoid Converting Nouns into Verbs | |
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| Be Aware of the Several Englishes | |
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| Be Careful with Money and Dates | |
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| Avoid Illogical or Arbitrary Idioms | |
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| Avoid Words that Can Have Opposite Meanings | |
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| Avoid Abbreviations, Contractions, and Acronyms | |
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| Avoid Figurative Language in General | |
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| Avoid Literary and Cultural Allusions | |
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| Avoid Military and Sports Vocabulary | |
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| Avoid Technical Terms Used with NonTechnical Meanings | |
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| Avoid Business Jargon and Fashionable Business Terms | |
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| Avoid Regionalisms and Slang | |
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| Avoid Sarcasm or Irony | |
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| Avoid Humor and Wordplay | |
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| Suit Your English Idiom to the Local Language | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Reducing Burdens | |
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| Reading and Stress | |
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| Prefer Shorter Sentences | |
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| Prefer Simple Sentences to Compound Sentences | |
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| Prefer Simple Sentences to Complex Sentences | |
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| Retain Certain Optional Words Punctuation and International English | |
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| Use Commas Aggressively | |
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| Use Hyphens Aggressively | |
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| Avoid Quotation Marks | |
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| The Burdensome Page | |
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| Do not Justify Text, but Do not Break Words at the Ends of Lines | |
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| Create a Readable, Accessible Page | |
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| Reduce GOTOs | |
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| Break Apart Long Paragraphs | |
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| Convert Some Paragraphs into Lists | |
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| Convert Some Paragraphs into Tables | |
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| Convert some Paragraphs into Playscripts | |
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| Convert Some Paragraphs into Decision Tables | |
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| Convert Some Paragraphs into Logic Diagrams Reducing Burdens as an Ethical Objective | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Writing for Translation | |
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| Limits on Translation | |
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| Translation Is a Business Expense | |
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| Preparing a Manuscript for Translation | |
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| Controlled Language and the Future of Translation | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Principles of Correspondence | |
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| Business Letters: An Exercise in Style | |
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| Eliminate Western Letter Lingo and Formats | |
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| Adopt the Receiver's Format | |
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| Emulate the Receiver's Opening Paragraph and Customary Closing | |
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| Emulate the Receiver's Content Restrictions | |
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| What About E-mail? | |
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| Adapting E-mail for International Recipients | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Principles of Cultural Adaptation | |
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| Was der Bauer nicht kennt � | |
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| Be Extremely Polite and Formal | |
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| Assess Other Cultures without Stereotyping | |
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| Localize Radically | |
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| Define your Graphics Strategy | |
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| Consider Hall's Context Continuum | |
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| Issues of Philosophy and "Hypernorms" | |
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| Discussion Questions | |
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| Sources and Resources | |
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| Appendixes | |
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| Projects for Students of International English | |
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| Sentences that Need Editing | |
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| Instructional/Technical Passages that Overburden the Reader | |
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| A Portfolio of Bad News Letters | |
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| An Internationalized WebSite Checklist | |
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| Index | |