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| Preface | |
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| Introduction | |
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| The Basic Thesis | |
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| A Look Ahead | |
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| Natural Philosophy and the Rise of Science: From Plato to Hegel | |
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| Platonism | |
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| The Rise of Modern Science | |
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| The Empiricism-Rationalism Debate | |
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| The Ascendance of Idealism | |
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| Classical Positivism | |
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| Questions for Analysis and Discussion | |
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| The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism | |
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| The Emergence of Realism | |
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| Einsteinian Relativity, Quantum Mechanics, and Logical Positivism | |
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| The Development of Logical Empiricism | |
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| Popper, Critical Rationalism, and Falsificationism | |
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| The Concept of Scientific Progress | |
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| Knowledge, Foundationalism, and Fallibilism | |
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| Questions for Analysis and Discussion | |
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| The Rise and Fall of Historical Relativism in Philosophy of Science | |
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| Relativism vs. Absolutism | |
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| Historical Relativism | |
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| The Rise and Fall of Historical Relativism in Philosophy of Science | |
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| Questions for Analysis and Discussion | |
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| Post-Relativistic Philosophy of Science | |
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| Imre Lakatos's Historical Empiricism | |
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| Laudan's Historical Empiricism | |
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| Scientific Realism: An Introduction | |
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| Philosophy of Science and Marketing | |
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| Questions for Analysis and Discussion | |
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| On Science, Qualitative Methods, and Marketing Research | |
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| The Sciences versus Nonsciences Controversy | |
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| The Positivism versus Qualitative Methods Controversy | |
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| Questions for Analysis and Discussion | |
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| On Truth and Marketing Research | |
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| The Nature of Truth | |
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| Truth and Scientific Realism | |
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| Relativistic Truth | |
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| Truth Should Be Abandoned | |
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| The Philosophers' Fallacy Revisited | |
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| Truth and truth | |
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| Truth, Relativism, Reality, and Idealism | |
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| For Truth | |
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| Questions for Analysis and Discussion | |
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| On Objectivity and Marketing Research | |
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| The Nature of Objectivity | |
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| Logical Empiricism, Falsificationism, and Objectivity | |
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| Historical Relativism and Objectivity | |
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| For Objectivity: The Negative Case | |
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| For Objectivity: The Positive Case | |
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| Questions for Analysis and Discussion | |
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| On Scientific Realism and Marketing Research | |
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| For Realism | |
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| Critical Realism | |
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| A Realist Theory of Empirical Testing | |
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| A Final Note: For a Commencement | |
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| Questions for Analysis and Discussion | |
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| Index | |
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| About the Author | |