| Foreword | p. xxi |
| Introduction | p. 1 |
| About This Book | p. 1 |
| Foolish Assumptions | p. 2 |
| CD(-ROM) for Me, See? | p. 3 |
| Conventions Used in This Book | p. 3 |
| Part-y Time: How This Book Is Organized | p. 4 |
| Get Started with Web Publishing | p. 5 |
| A Home Page in a Day | p. 5 |
| Better, Stronger, Faster Sites | p. 5 |
| Web Publishing Tools | p. 5 |
| The Part of Tens | p. 5 |
| Appendixes | p. 6 |
| Icons Used in This Book | p. 6 |
| Get Started with Web Publishing | p. 7 |
| Web Publishing Basics | p. 9 |
| The Internet Begets the Web | p. 9 |
| What the heck is the Internet? | p. 9 |
| What the heck is the World Wide Web? | p. 11 |
| Webs that exist "behind the firewall" | p. 11 |
| I link, therefore I am | p. 12 |
| Being a Player on the Stage of the World Wide Web | p. 13 |
| Getting to know the cast of characters | p. 13 |
| Examining the HTML script | p. 15 |
| Building the set with image maps and forms | p. 17 |
| Putting Your Name in Lights on the Web | p. 20 |
| Stumbling blocks on the Web | p. 21 |
| Kirk versus Spock in Web publishing | p. 21 |
| Seven Steps to Successful Web Publishing | p. 23 |
| Making simple things simple | p. 23 |
| Making difficult things possible | p. 24 |
| Your Web Publishing Strategy | p. 25 |
| Web Page Design Guidelines | p. 25 |
| Ask "Why am I doing this?" | p. 26 |
| Don't spend too much time on design | p. 27 |
| Put your work on the panel | p. 28 |
| Put the good stuff first | p. 29 |
| Think twice about download times | p. 30 |
| Know your audience | p. 31 |
| Use text bites | p. 32 |
| Look at sites you like | p. 33 |
| Plan for ongoing improvements | p. 33 |
| Decide how you define success | p. 34 |
| Types of Web Sites | p. 34 |
| Personal sites | p. 35 |
| Topical sites | p. 37 |
| Commercial sites | p. 38 |
| Entertainment sites | p. 41 |
| The ...For Dummies Way to Web Publishing | p. 43 |
| Plan your Web site | p. 44 |
| Create the content | p. 46 |
| Publish your Web site | p. 47 |
| Just Enough HTML | p. 49 |
| Get Ready: A Refreshingly Brief Description of HTML | p. 49 |
| Why bother with HTML basics? | p. 50 |
| Working with HTML documents | p. 50 |
| Viewing HTML documents | p. 50 |
| Creating HTML documents | p. 51 |
| Previewing HTML documents | p. 52 |
| Get Set: HTML Horse Sense | p. 54 |
| Basic HTML rules | p. 54 |
| Ten key HTML tags plus one | p. 55 |
| Go: Create a Web Page with HTML | p. 58 |
| Create a blank file for your HTML | p. 59 |
| Head users your way to win | p. 60 |
| Get a heading and some body | p. 62 |
| Add a little list | p. 63 |
| Look back (and forward) in anchor | p. 65 |
| Link for yourself | p. 68 |
| Link from within | p. 69 |
| Browse your own weblet | p. 70 |
| Look to the next HTML steps | p. 71 |
| A Home Page in a Day | p. 73 |
| Put a Home Page on the Web | p. 75 |
| Start with a Personal Web Page | p. 76 |
| Get the Inside Scoop on GeoCities | p. 78 |
| Plan Before You Begin | p. 80 |
| Apply for Your Personal Home Page | p. 81 |
| Build a Home (Page) of Your Own | p. 87 |
| Forming your Web Page | p. 88 |
| Getting your body in shape | p. 91 |
| Expanding the old homestead | p. 94 |
| Discover More Web Freebies | p. 96 |
| Using Online Services for Web Publishing | p. 99 |
| Choosing an Online Service for Web Publishing | p. 100 |
| The best online service | p. 100 |
| The best Web access | p. 104 |
| The best Web publishing support | p. 108 |
| Publishing Your Web Page Online | p. 109 |
| Get your page online with America Online | p. 110 |
| Find the Personal Publisher | p. 111 |
| Start your home page | p. 112 |
| Serve up your page with CompuServe | p. 115 |
| Grab the software you need | p. 116 |
| Install the Home Page Wizard | p. 117 |
| Put the Wizard to work | p. 118 |
| Gussy up your home page | p. 121 |
| Publish your page with the Publishing Wizard | p. 123 |
| MSN Internet Access Web publishing "coming soon" | p. 125 |
| Better, Stronger, Faster Sites | p. 127 |
| From Web Page to Web Site | p. 129 |
| Getting a Target in Your Site | p. 130 |
| Personal sites | p. 130 |
| Topical sites | p. 131 |
| Business sites | p. 133 |
| Improving Your Site | p. 136 |
| Adding more pages to your site | p. 136 |
| Links to other pages in the site | p. 137 |
| Links within a page | p. 138 |
| Navigating intrasite | p. 140 |
| Adding external links to your site | p. 140 |
| Setting a table in your site | p. 142 |
| Friends don't let friends do frames | p. 144 |
| Getting good form(s) in your site | p. 144 |
| Making sure your site counts | p. 146 |
| Creating a Basic Business Site | p. 147 |
| An example business site | p. 147 |
| Home page | p. 148 |
| Contact info | p. 148 |
| Business info | p. 149 |
| Product/service info | p. 149 |
| Beyond the basics | p. 149 |
| Graphics, Multimedia, and More | p. 151 |
| Dealing with Graphics | p. 152 |
| Using GIF and JPEG graphics formats | p. 153 |
| Obtaining and creating graphics | p. 157 |
| Avoiding three big mistakes | p. 159 |
| Using Graphics in HTML | p. 161 |
| Use the [IMG] tag for inline graphics | p. 162 |
| Add an A-for-anchor to create a graphical link | p. 163 |
| Experimenting with Advanced GIFfery | p. 164 |
| Making It Multimedia and Beyond | p. 168 |
| Sound and video | p. 168 |
| QuickTime video files | p. 169 |
| Page description languages | p. 171 |
| VRML | p. 172 |
| Pushing Your Pages | p. 172 |
| Programming Your Pages | p. 174 |
| Forms and CGIs | p. 175 |
| Java | p. 175 |
| ActiveX | p. 176 |
| Going beyond HTML | p. 176 |
| HTML gets Dynamic | p. 176 |
| XML x-es out HTML | p. 177 |
| The Web enters the twenty-first century | p. 177 |
| Publishing Your Web Pages | p. 179 |
| Getting Web Server Space | p. 180 |
| Web hosting service features | p. 180 |
| Options for Web server space | p. 184 |
| Using free server space | p. 185 |
| Using online-service server space | p. 185 |
| Using Internet service providers | p. 185 |
| Using paid-for server space | p. 186 |
| Creating your own Web server | p. 186 |
| Web hosting providers | p. 186 |
| Transferring Your Files | p. 188 |
| Arranging your files before transfer | p. 188 |
| Transferring your files with FTP | p. 189 |
| Connect to an FTP site | p. 190 |
| Upload your file(s) and disconnect | p. 191 |
| Using online service file transfer | p. 191 |
| Putting Your Site to Work | p. 192 |
| Test your site | p. 192 |
| Get feedback on your site | p. 193 |
| Publicize your site | p. 193 |
| Count and keep users | p. 195 |
| Web Publishing Tools | p. 197 |
| Be True to Your Web Authoring Tools | p. 199 |
| What to Know about Web Authoring Tools | p. 200 |
| How to Evaluate Tools | p. 202 |
| Where to Find Online Information about Tools | p. 203 |
| Cross-Platform Authoring Tools | p. 206 |
| High-end authoring tools | p. 207 |
| Microsoft FrontPage | p. 207 |
| NetObjects Fusion 4.0 | p. 208 |
| The Ant | p. 208 |
| What it's like | p. 209 |
| Where to get it | p. 209 |
| When to use it | p. 209 |
| What's the buzz? | p. 209 |
| The bottom line | p. 209 |
| Windows-Only Authoring Tools | p. 210 |
| InContext Spider | p. 210 |
| What it's like | p. 211 |
| Where to get it | p. 212 |
| When to use it | p. 212 |
| What's the buzz? | p. 212 |
| The bottom line | p. 212 |
| WEB Wizard | p. 213 |
| Where to get it | p. 213 |
| What it's like | p. 213 |
| When to use it | p. 214 |
| What's the buzz? | p. 214 |
| The bottom line | p. 214 |
| Macintosh-Only Authoring Tools | p. 215 |
| BBEdit and HTML Tools | p. 215 |
| TextToHTML | p. 216 |
| HTML TableTool | p. 217 |
| The bottom line | p. 218 |
| Tool Along with FrontPage Express | p. 219 |
| Discovering FrontPage Express | p. 220 |
| Understanding the basics | p. 221 |
| Going to the bottom line | p. 223 |
| Getting FrontPage Express | p. 223 |
| Downloading the online version | p. 223 |
| Installing the online version | p. 225 |
| Using FrontPage Express | p. 227 |
| Granting yourself a title | p. 227 |
| Entering and formatting text | p. 229 |
| Adding a link | p. 231 |
| Adding an image | p. 232 |
| Looking at the HTML | p. 234 |
| Publishing your Web page | p. 235 |
| Going beyond FrontPage Express | p. 235 |
| Make Your Web Pages Sing with Netscape Composer | p. 237 |
| Discovering Netscape Composer | p. 239 |
| Understanding the basics | p. 240 |
| Going to the bottom line | p. 241 |
| Getting Netscape Composer | p. 241 |
| Getting Netscape Composer | p. 241 |
| Using Netscape Composer | p. 243 |
| Granting yourself a title | p. 244 |
| Entering and formatting some text | p. 245 |
| Adding a link | p. 247 |
| Adding an image | p. 248 |
| Looking at the HTML | p. 249 |
| Publishing your Web page | p. 251 |
| Going beyond Netscape Composer | p. 251 |
| Grinding Out Pages with PageMill | p. 253 |
| Discovering PageMill | p. 254 |
| Understanding the basics | p. 254 |
| Going to the bottom line | p. 255 |
| Getting PageMill | p. 257 |
| Downloading the demo version | p. 257 |
| Buying the complete version | p. 258 |
| Using PageMill | p. 259 |
| Granting yourself a title | p. 259 |
| Entering and formatting text | p. 261 |
| Adding a link | p. 262 |
| Adding an image | p. 263 |
| Looking at the HTML | p. 265 |
| Publishing your Web page | p. 266 |
| Going beyond PageMill | p. 266 |
| Weaving Web Pages for WebTV | p. 267 |
| Discovering WebTV | p. 268 |
| Creating Web Pages for WebTV | p. 269 |
| Color and WebTV | p. 270 |
| Bigger text and WebTV | p. 271 |
| Different layout | p. 272 |
| Fewer multimedia technologies | p. 273 |
| Creating Web Pages with WebTV | p. 274 |
| Creating a Web page with GeoCities | p. 274 |
| Getting graphics onto the Web | p. 274 |
| Going beyond WebTV | p. 276 |
| The Part of Tens | p. 277 |
| Ten Web Publishing DO's | p. 279 |
| DO think about your target audience | p. 279 |
| DO use good sites as models | p. 280 |
| DO get permissions for content | p. 280 |
| DO use links to outside sites | p. 280 |
| DO use graphics and multimedia | p. 281 |
| DO think before you create | p. 281 |
| DO ask for feedback | p. 281 |
| DO test your pages | p. 282 |
| DO publicize your site | p. 282 |
| DO update your site | p. 282 |
| Ten Web Publishing DON'Ts | p. 283 |
| DON'T inadvertently limit your audience | p. 283 |
| DON'T abuse netiquette | p. 284 |
| DON'T "borrow" content without asking | p. 284 |
| DON'T make your site hard to navigate | p. 284 |
| DON'T abuse graphics and multimedia | p. 284 |
| DON'T forget ALT tags and text-equivalent menus | p. 285 |
| DON'T forget the basics | p. 285 |
| DON'T start by setting up your own Web server | p. 286 |
| DON'T forget the "World" in World Wide Web | p. 286 |
| DON'T be afraid to find out more | p. 286 |
| Appendixes | p. 287 |
| Web Words Worth Knowing | p. 289 |
| Internet Service Providers | p. 297 |
| America Online | p. 297 |
| ATandT | p. 297 |
| CompuServe | p. 298 |
| MindSpring | p. 298 |
| The Microsoft Network | p. 298 |
| NetCom On-Line Communication Services | p. 298 |
| Prodigy | p. 298 |
| UUNet Technologies | p. 298 |
| WebTV Networks | p. 298 |
| A Quick Guide to HTML Tags | p. 299 |
| Versions of HTML | p. 300 |
| How to Use This Appendix | p. 301 |
| Reading the Tables | p. 301 |
| HTML 2.0- and 3.2-Compliant Tags | p. 302 |
| Other Widely Used Tags | p. 306 |
| Less Frequently Used Tags | p. 310 |
| Using RESOURCE.HTM | p. 315 |
| General Web Developer Resources | p. 315 |
| Microsoft Windows Web Resources | p. 316 |
| Microsoft Windows Software | p. 317 |
| Macintosh Web Resources | p. 317 |
| Macintosh Web Software | p. 318 |
| Perl | p. 318 |
| JavaScript | p. 319 |
| Java | p. 320 |
| ActiveX | p. 320 |
| VRML | p. 321 |
| Usenet Newsgroups | p. 321 |
| About the CD-ROM | p. 323 |
| System Requirements | p. 323 |
| How to Use the CD-ROM with Microsoft Windows | p. 324 |
| How to Use the CD-ROM with the Mac OS | p. 325 |
| What You Find on the CD-ROM | p. 326 |
| A quick overview | p. 326 |
| RESOURCE.HTM | p. 327 |
| Microsoft Internet Explorer 4.0.1 Web browser | p. 327 |
| Netscape Communicator Suite 4.5 | p. 328 |
| Macromedia Dreamweaver 1.2 | p. 328 |
| Ant HTML conversion tools for Word | p. 328 |
| BBEdit Lite 4.1 and BBEdit 5.0 demo | p. 329 |
| GraphicConverter 3.4.1 | p. 329 |
| HomeSite 4.0 HTML editor | p. 329 |
| HotDog Express 1.52 | p. 329 |
| HTML Pro 1.08 Macintosh HTML editor | p. 330 |
| InContext Spider 1.2 demo | p. 330 |
| Mapedit 2.41 image map creation utilities | p. 330 |
| LiveImage 1.29 trial version | p. 330 |
| MindSpring Internet service provider software | p. 331 |
| Paint Shop Pro 5.01, from Jasc | p. 331 |
| SiteCheck link checking utility | p. 331 |
| HTMLValidator 3.0 | p. 332 |
| TextToHTML Macintosh filter | p. 332 |
| WebLater 1.3 URL capture utility | p. 332 |
| WEB Wizard 1.2 HTML editor | p. 332 |
| Reptile 1.4 background generation utility | p. 333 |
| If You Have Problems (Of the CD-ROM Kind) | p. 333 |
| Index | p. 335 |
| IDG Books Worldwide, Inc., End-User License Agreement and Installation Instructions | p. 357 |
| Installation Instructions | p. 359 |
| Book Registration Information | |
| Table of Contents provided by Syndetics. All Rights Reserved. |