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| Prologue | |
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| Series Page | |
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| Preface | |
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| Acknowledgments | |
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| About the Author | |
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| Photo Credits | |
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| On Health and Behavior-An Introduction | |
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| Introduction: The Links Between Health and Behavior | |
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| The Setting: Daily Life | |
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| The Questions | |
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| The Complex Social-Ecological Web | |
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| In This Book | |
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| Your Thoughts? | |
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| Chapter Questions | |
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| References | |
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| Health Issues and Behavior | |
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| Obesity | |
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| Youth Violence | |
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| HIV/AIDS | |
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| Behaviors, Theories, and Interventions | |
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| Chapter Questions | |
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| References | |
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| On the Roots of Behavior-A Multidisciplinary Survey | |
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| Social/Behavioral Theory and Its Roots | |
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| Thinking about Theory | |
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| The Context of Theory in the Western Tradition | |
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| Antecedents | |
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| Chapter Questions | |
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| References | |
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| Individual Health Behavior Theories | |
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| What Are We Talking About? | |
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| The Health Belief Model (HBM) | |
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| The Theory of Planned Behavior (TPB)/Formerly Known as the Theory of Reasoned Action (TRA) | |
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| Two Models of Behavior Change in Stages: The Transtheoretical Model (TTM) and Precaution Adoption Process Model (PAPM) | |
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| Chapter Questions | |
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| References | |
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| Social, Cultural, and Environmental Theories (Part I) | |
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| What Are We Talking About? | |
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| Social Cognitive Theory (SCT)/Formerly Known as Social Learning Theory | |
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| Social Network Theory | |
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| Social Process Theories and Approaches: Diffusion of Innovations (DOI) and Social Marketing | |
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| Chapter Questions | |
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| References | |
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| Social, Cultural, and Environmental Theories (Part II) | |
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| Communications Theory | |
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| Community and Organizational Change | |
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| Political Economy | |
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| Anthropology and Cultural Theory: Behavior as Adaptation; Behavior as Meaningful and Symbolic | |
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| Chapter Questions | |
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| References | |
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| Doing Something About It: The Ecological Perspective and the Move From Theory to Practice | |
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| Where Do You Start? Picking Your Battles | |
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| Planning Approaches-A Sampler Precede-Proceed | |
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| Chapter Questions | |
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| References | |
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| Putting Theory Into Practice | |
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| Communities and Populations As Focus For Health Promotion Programs | |
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| Community Intervention, or Intervention in a Community? | |
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| Community Intervention and the Complexity of Communities | |
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| Communities As Experts | |
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| Population-Based Health Promotion | |
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| Tailoring | |
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| Sustainability | |
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| Chapter Questions | |
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| References | |
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| Application of Theory: Schools and Worksites | |
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| Settings for Intervention | |
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| Schools | |
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| Workplace Settings | |
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| Chapter Questions | |
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| References | |
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| Application of Theory: Communications Campaigns | |
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| Communicating Through the Public Media | |
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| Communications Campaigns | |
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| Media Advocacy | |
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| Health Behavior Theory and Communications Campaigns/Mass Media Campaigns | |
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| Program Examples | |
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| Chapter Questions | |
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| References | |
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| Application of Theory: Global Health | |
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| The Setting: Health in the Global Context | |
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| The Global Health System | |
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| Theory and Its Application | |
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| Health Behavior Theory and the Global Setting | |
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| Program Examples | |
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| Chapter Questions | |
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| References | |
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| Application of Theory: High-Risk and Special Populations | |
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| Introduction | |
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| Applying Behavioral Theory to High-Risk Populations and Contexts | |
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| Harm Reduction Approaches to Addressing High-Risk Behavior | |
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| Generative Approaches to Understanding Risk Behavior | |
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| Chapter Questions | |
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| References | |
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| Evaluation: What Is It? Why Is It Needed? How Does It Relate to Theory? | |
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| Introduction | |
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| Evaluation and the Current Program Environment | |
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| The Types of Evaluation | |
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| Using a "Logic Model" to Set Up an Evaluation | |
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| On Evaluation Methods | |
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| What Kinds of Impact or Outcome? | |
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| Chapter Questions | |
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| References | |
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| Current Trends | |
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| Culture, Diversity, and Health Disparities: Are Current Theories Relevant? | |
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| Introduction | |
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| Why Health Disparities? | |
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| What to Do: How Is Theory Connected to Resolving Health Disparities? | |
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| Chapter Questions | |
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| References | |
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| Career Choices and Social/Behavioral Theory In Public Health: A Brief Introduction | |
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| Chapter Questions | |
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| The Possibilities | |
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| Index | |