Essentials of Health Behavior Social and Behavioral Theory in Public Health

ISBN-10: 0763737968

ISBN-13: 9780763737962

Edition: 2007

Authors: Mark Edberg

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Description:

Health promotion, education, and prevention programs ultimately focus on changing health behavior. Essentials of Health Behavior provides the groundwork for understanding, assessing, and effectively applying theories of human behavior, within the practice of public health.In clear and accessible language, it provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and that form the background for health promotion and prevention efforts. Filled with real life examples and profiles, the text explores some of the ways in which these theories and approaches are used in applied health promotion efforts. nbsp; This book will: nbsp; Introduce students to the relationship between behavior and a selection of major health issues Provide an introductory background to the kinds of social and behavioral theories that guide our understanding of health related behavior, and that form the background for health promotion and prevention efforts Explore some of the ways in which these theories and approaches are used in applied health promotion efforts Essentials of Health Behavior is just one of many offerings in Jones and Bartlett Publisher'snbsp; Essential Public Health Series.
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Book details

List price: $141.95
Copyright year: 2007
Publisher: Jones & Bartlett Learning, LLC
Publication date: 4/2/2007
Binding: Paperback
Pages: 200
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 1.430
Language: English

Mark Edberg , Ph.D, M.A., is Associate Professor at the George Washington University School of Public Health and Health Services, with secondary appointments in the Department of Anthropology and the Elliott School of International Affairs. His work on this volume was conducted under his concurrent role as Director of Qualitative Research for Development Services Group, Inc. (DSG). He has directed or co-directed numerous research and intervention efforts focusing on at-risk youth, in both domestic and global contexts.

Prologue
Series Page
Preface
Acknowledgments
About the Author
Photo Credits
On Health and Behavior-An Introduction
Introduction: The Links Between Health and Behavior
The Setting: Daily Life
The Questions
The Complex Social-Ecological Web
In This Book
Your Thoughts?
Chapter Questions
References
Health Issues and Behavior
Obesity
Youth Violence
HIV/AIDS
Behaviors, Theories, and Interventions
Chapter Questions
References
On the Roots of Behavior-A Multidisciplinary Survey
Social/Behavioral Theory and Its Roots
Thinking about Theory
The Context of Theory in the Western Tradition
Antecedents
Chapter Questions
References
Individual Health Behavior Theories
What Are We Talking About?
The Health Belief Model (HBM)
The Theory of Planned Behavior (TPB)/Formerly Known as the Theory of Reasoned Action (TRA)
Two Models of Behavior Change in Stages: The Transtheoretical Model (TTM) and Precaution Adoption Process Model (PAPM)
Chapter Questions
References
Social, Cultural, and Environmental Theories (Part I)
What Are We Talking About?
Social Cognitive Theory (SCT)/Formerly Known as Social Learning Theory
Social Network Theory
Social Process Theories and Approaches: Diffusion of Innovations (DOI) and Social Marketing
Chapter Questions
References
Social, Cultural, and Environmental Theories (Part II)
Communications Theory
Community and Organizational Change
Political Economy
Anthropology and Cultural Theory: Behavior as Adaptation; Behavior as Meaningful and Symbolic
Chapter Questions
References
Doing Something About It: The Ecological Perspective and the Move From Theory to Practice
Where Do You Start? Picking Your Battles
Planning Approaches-A Sampler Precede-Proceed
Chapter Questions
References
Putting Theory Into Practice
Communities and Populations As Focus For Health Promotion Programs
Community Intervention, or Intervention in a Community?
Community Intervention and the Complexity of Communities
Communities As Experts
Population-Based Health Promotion
Tailoring
Sustainability
Chapter Questions
References
Application of Theory: Schools and Worksites
Settings for Intervention
Schools
Workplace Settings
Chapter Questions
References
Application of Theory: Communications Campaigns
Communicating Through the Public Media
Communications Campaigns
Media Advocacy
Health Behavior Theory and Communications Campaigns/Mass Media Campaigns
Program Examples
Chapter Questions
References
Application of Theory: Global Health
The Setting: Health in the Global Context
The Global Health System
Theory and Its Application
Health Behavior Theory and the Global Setting
Program Examples
Chapter Questions
References
Application of Theory: High-Risk and Special Populations
Introduction
Applying Behavioral Theory to High-Risk Populations and Contexts
Harm Reduction Approaches to Addressing High-Risk Behavior
Generative Approaches to Understanding Risk Behavior
Chapter Questions
References
Evaluation: What Is It? Why Is It Needed? How Does It Relate to Theory?
Introduction
Evaluation and the Current Program Environment
The Types of Evaluation
Using a "Logic Model" to Set Up an Evaluation
On Evaluation Methods
What Kinds of Impact or Outcome?
Chapter Questions
References
Current Trends
Culture, Diversity, and Health Disparities: Are Current Theories Relevant?
Introduction
Why Health Disparities?
What to Do: How Is Theory Connected to Resolving Health Disparities?
Chapter Questions
References
Career Choices and Social/Behavioral Theory In Public Health: A Brief Introduction
Chapter Questions
The Possibilities
Index
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