Cases in Sport Marketing

Name: Cases in Sport Marketing
Price: 5.6 USD
Availability: InStock
ISBN: 9780763708634

ISBN-10: 0763708631

ISBN-13: 9780763708634

Edition: 1999

Authors: Mark A. McDonald, George R. Milne

List price: $155.95

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Book details

List price: $155.95
Copyright year: 1999
Publisher: Jones & Bartlett Learning, LLC
Publication date: 11/30/1998
Binding: Paperback
Pages: 351
Size: 6.06" wide x 9.06" long x 0.69" tall
Weight: 1.122
Language: English



Acknowledgements


Preface


About the Authors



the Case Method: Theory and Practice



An Introduction to the Case Method



A Framework for Case Analysis



Analytical Tools for Case Analysis



Cases



Example Case and Analysis




Reebok (A)




Reebok (B): The Reebok Running Category




Avid Sports




Smuggler's Notch Resort




Pier 39 Licensed Products Stores




Salt Lake City 2002--The Prevention of Ambush Marketing




B3: The Bikes, Blades, and Boards Tour




The Ladies Professional Gold Association (LPGA)




The LPGA Fan Village




The Ouray Case




Xerox and the Asian Winter Games




The Creation and Maintenance of Brand Equity--the Case of University of Massachusetts Basketball




Miami University: The Redskins Name Controversy




Miami University: The Creation and Transfer of Brand Equity




Race for the Cure




Sport Marketing Theory



Review of Sport Marketing for Case Analysis