Cases in Sport Marketing
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Description: bull; bull;Sport Marketing bull;Sport Policy bull;Marketing bull;Sport Management
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $130.95
Copyright year: 1999
Publisher: Jones & Bartlett Learning, LLC
Publication date: 11/30/1998
Size: 6.00" wide x 9.00" long x 1.00" tall
|About the Authors|
|the Case Method: Theory and Practice|
|An Introduction to the Case Method|
|A Framework for Case Analysis|
|Analytical Tools for Case Analysis|
|Example Case and Analysis|
|Reebok (B): The Reebok Running Category|
|Smuggler's Notch Resort|
|Pier 39 Licensed Products Stores|
|Salt Lake City 2002--The Prevention of Ambush Marketing|
|B3: The Bikes, Blades, and Boards Tour|
|The Ladies Professional Gold Association (LPGA)|
|The LPGA Fan Village|
|The Ouray Case|
|Xerox and the Asian Winter Games|
|The Creation and Maintenance of Brand Equity--the Case of University of Massachusetts Basketball|
|Miami University: The Redskins Name Controversy|
|Miami University: The Creation and Transfer of Brand Equity|
|Race for the Cure|
|Sport Marketing Theory|
|Review of Sport Marketing for Case Analysis|