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| Acknowledgments | |
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| Introduction | |
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| So You Want to Start a Public Relations Business | |
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| Why PR Now? | |
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| Some Basic Assumptions about You | |
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| Why I Started Minetor & Company, Inc. | |
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| Working from Home Is "The New Black" | |
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| The Truth about Working Alone | |
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| The Five Best-Kept Secrets about Working from Home | |
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| The Five Biggest Work-at-Home Pitfalls | |
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| Your Business, Your Way | |
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| Generalization versus Specialization | |
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| Choosing a Business Name | |
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| B2B or B2C… or Both? | |
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| Expanding Your Skills | |
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| APR Certification: Do You Need It? | |
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| The Tough Transition: Leaving Your Full-Time Job | |
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| Your Home-Based Corporate Headquarters | |
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| The Space | |
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| Priority One: Must-Have PR Tools | |
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| Priority Two: Tools for Growth | |
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| Boundaries and Other Fantasies | |
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| Writing a Business Plan | |
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| Define Your Company | |
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| Writing an Operating Plan | |
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| The Marketing Plan | |
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| Earnings and Growth Forecast | |
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| Ready, Set… Start Your Business! | |
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| Your Professional Team | |
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| Business Structure Basics | |
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| Choosing Trusted Suppliers | |
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| Keeping Things Honest: A General Business Agreement | |
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| The Vendor Non-Competition Agreement | |
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| Confidentiality Agreements | |
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| Your Graphic Identity | |
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| Your Business Card | |
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| Your Online Identity | |
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| Announcing Your New Business) | |
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| Money: How to Make It | |
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| Who Will Hire You? | |
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| What to Charge | |
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| Making Your "Nut" | |
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| Making a Profit | |
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| Getting Your Full Value with Time Tracking | |
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| How to Get Paid | |
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| Estimating Your Costs | |
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| Cattle Calls: The Request for Proposal | |
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| When Clients Don't Pay | |
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| Money: How to Manage It | |
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| Daily Money Management | |
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| Projecting Income and Cash Flow | |
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| Your Starting Capital | |
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| Establishing Business Credit | |
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| Taxes and Records | |
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| Estimated Quarterly Taxes | |
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| Business Use of Your Home | |
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| Business Use of Your Car | |
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| Recordkeeping: What to Keep, What to Toss | |
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| Running an Ethical PR Business | |
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| Reputation Management Begins at Home | |
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| When Clients Want You to Lie | |
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| Guard against Your Own Errors | |
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| Client Confidentiality | |
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| The Curse of the Unethical Supplier | |
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| Marketing Your Business | |
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| Where to Find Clients | |
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| Reaching Prospects | |
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| Keep Your Website Current | |
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| Create a Facebook Page | |
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| Create a Linkedln Profile | |
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| To Tweet or Not to Tweet? | |
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| Promotion through Business Classification | |
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| Building Client Relationships | |
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| Ten Things Clients Love | |
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| Ten Things Clients Hate | |
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| How to Take a Vacation | |
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| Sweet Success | |
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| Growth: Pros and Cons | |
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| Cashing Out | |
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| A Final Word | |
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| Appendix: Web Resources and Organizations | |
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| Business Resources on the Web | |
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| PR News on the Web | |
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| PR Tools (Free and Paid) | |
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| Index | |
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| About the Author | |