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| Acknowledgments | |
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| Introduction | |
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| Home Massage Therapy Business Pros and Cons | |
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| Advantages | |
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| Disadvantages | |
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| What Qualities and Skills Do I Have? | |
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| What Qualities and Skills Do I Need? | |
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| What Are Your Motivating Factors? | |
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| Imagine the Possibilities | |
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| Permits and Zoning | |
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| Your Business Structure | |
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| In Office, On-Site, or Both? | |
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| Target Clientele | |
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| Massage Studio Design and, Function | |
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| Are You Ready? | |
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| It's All in the Planning | |
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| Write a Mission Statement | |
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| State Your Vision | |
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| Determine Your Goals | |
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| Develop a Plan of Action | |
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| How Will You Build Your Dream? | |
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| Outfitting the Massage Studio | |
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| Essential Massage Equipment | |
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| Office Equipment and Supplies | |
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| Cleaning and Sanitation | |
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| Miscellaneous Supplies | |
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| What Are the Essentials? | |
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| Moving Forward | |
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| Massage Education and License to Practice | |
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| Location, Location, Location | |
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| Start-Up Costs | |
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| Insurance Needs | |
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| Business Image Projection | |
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| How Strong Is Your Foundation? | |
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| Plan for Financial Success | |
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| Start with a Wealth Mind-Set | |
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| Keeping Costs Low | |
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| Setting Fees | |
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| Business Checking Account | |
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| Insurance Reimbursement | |
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| Acceptable Forms of Payment | |
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| Is Your Financial Plan in Order? | |
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| Managing the Cash Flow | |
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| Budget | |
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| Paying Yourself | |
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| Expense and Income | |
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| How Will You Manage Your Cash Flow? | |
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| Taxes and Record Keeping: Do I Have To? | |
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| Client Documentation | |
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| Manual Bookkeeping | |
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| Record-Keeping Software | |
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| Taxes | |
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| Accounting and Tax Assistance | |
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| How Will You Stay on Top of Your Taxes? | |
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| Professionalism and Ethics | |
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| Taking Care of the Client | |
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| Taking Care of You | |
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| Self-Help Techniques | |
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| Appearances | |
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| Cleanliness and Sanitation | |
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| Policies | |
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| Professional Conduct | |
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| Time Management | |
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| Dilemmas: What to Say and Do | |
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| What Does Professionalism Look Like to You? | |
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| Let the World Know You Are Here! The Marketing Piece | |
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| Practice Talking about What You Do | |
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| Choose Your Target Market | |
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| Your Image | |
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| Essentials | |
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| Secondary Promotional Techniques | |
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| Client Retention | |
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| The Marketing Plan | |
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| How Will You Allow Marketing to Work for You? | |
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| Give Your Business a Web Presence | |
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| Building a Website | |
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| Blogging for Business | |
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| Social Networking | |
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| Internet Article Writing | |
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| Online Professional Directories | |
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| Video Marketing | |
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| How Will You Get Exposure? | |
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| Growing Your Business | |
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| On-Site Work | |
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| Subcontracting Massage Therapists | |
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| Hiring Massage Therapy Marketing Specialists | |
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| Article Writing | |
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| Product Sales | |
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| Joining an Existing Practice | |
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| Where Do You Want to Go? | |
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| Closing Thoughts | |
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| Resources | |
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| Massage Therapy Training and Certification | |
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| Glossary of Abbreviated Terms | |
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| Glossary of Massage Techniques | |
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| Index | |
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| About the Author | |