Mail Order Business

Name: Mail Order Business
Price: 7.63 USD
Availability: InStock
ISBN: 9780762725014

ISBN-10: 076272501X

ISBN-13: 9780762725014

Edition: 3rd 2005

Authors: Georganne Fiumara

List price: $17.95

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Book details

List price: $17.95
Edition: 3rd
Copyright year: 2005
Publisher: Globe Pequot Press, The
Publication date: 1/1/2005
Binding: Paperback
Pages: 240
Size: 7.75" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English



Acknowledgments


Introduction



The Magic of Mail Order


Mail Order Today


Mail Order Myths


The Greatest Myth of All



Managing Mail Order at Home


Making the Most of Working at Home


Homeworking Harmony


Designing Your Home Office


Your Computer and Other Equipment Needs



Perfectly Painless Business Planning


Business Ideas Are All Around You


Evaluating a Product


Locating Suppliers


Pricing Your Product


The Name Game


Setting Up Your Business


Know Thy Neighbor--Zoning Considerations


Credit Card Merchant Account


Your Business Plans--Two for the Money



Marketing Your Mail Order Business


The Essential First Step: Creating a Marketing Plan


Advertising Your Mail Order Business


Hitting the Jackpot: Free Publicity


Fifty Success Strategies for Mail Order Marketing



No-Fail Direct Mail


Your Direct-Mail Package


It's in the Cards


Creating a Catalog


Getting into Another Company's Catalog


Printing Basics


In Search of a Name and Address



Mail Order Marketing in the New Millennium


The Future Is Yours


Toll-Free Telephone Numbers


900 Telephone Numbers


Voice Mail


Telemarketing


Database Marketing


Fax Marketing



Success in Cyberspace


Cybershopping vs. Catalogs


The Internet: The Largest Information Network


Every Business Needs a Web Site


This Way to the Web


Building Your Web Site


Promoting Your Web Site and Your Business in Cyberspace



The Mail Room


Managing Incoming Mail


Mail Handling 101


Inventory Control


Your Partner--The Post Office


Federal Trade Commission's Thirty-Day Mail Order Rule


Customer Service



Growing Pains and Pleasures


Will It Last?


Getting the Help You Need


Creating Space


Should You Leave the Nest?


Final Thoughts


Mail Order Glossary


Internet Glossary


Appendix


Books


Directories


Periodicals


Business Organizations


Card Deck Publishers/Brokers


Catalog Design/Evaluations


Computer Software


Credit Card Merchant Account Sources


Delivery Services


Fulfillment Houses


Government Resources


Home Office Equipment


Home Shopping Networks


Mail Monitors


Mailing Lists


Mailing List Managers and Brokers


Service Bureaus


Web Site Resources


Index


About the Author