Skip to content

Second Thoughts Seeing Conventional Wisdom Through the Sociological Eye

Spend $50 to get a free DVD!

ISBN-10: 0761988246

ISBN-13: 9780761988243

Edition: 3rd 2004 (Revised)

Authors: Karen A. Cerulo, Janet M. Ruane

List price: $39.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

"It is a wonderful book from which to teach introductory sociology. I like Second Thoughts a great deal and I am eager to use it in a Third Edition ."                                                                                  -Hugh F. Lena, Providence College "A major strength is that the students like the text and they read it. The essays are a really good way of raising questions and simultaneously introducing students to sociological concepts and terms."                                                                         -Paul Semm, San Diego State University "Be fearful of strangers," "beauty is only skin deep," "haste makes waste," "actions speak louder than…    
Customers also bought

Book details

List price: $39.95
Edition: 3rd
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 3/6/2004
Binding: Paperback
Pages: 328
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Robert K. Yin is President of COSMOS Corporation, an applied research and social science firm. Over the years, COSMOS has successfully completed hundreds of projects for federal agencies, state and local agencies, and private foundations, and most of this book's applications come from these projects. Outside of COSMOS, Dr. Yin has assisted numerous other research groups, helping to train their field teams or to design research studies. A recent engagement has been with the United Nations Development Programme, and another assignment has been to provide guidance to assist doctoral students at the University of Copenhagen. Currently, Dr. Yin holds the position of distinguished…    

Janet M. Ruane (PhD, Rutgers University) is a professor of sociology at Montclair State University. She has served as her department's undergraduate and graduate program director. Professor Ruane's research interests include formal and informal social control mechanisms, media and technology, research methods, and applied sociology. She is the author of Essentials of Research Methods (Blackwell) and has contributed articles and chapters to several journals and collections including Sociological Forum, Sociological Inquiry, Law and Policy, Communication Research, Sociological Focus, Journal of Applied Sociology, and Science as Culture. Since stepping into her first classroom, Professor Ruane…    

Preface
Introduction
Methods
Numbers Don't Lie
Culture
Winning Is Everything
Children Are Our Most Precious Commodity
Social Structure
Love Knows No Reason
Stress Is Bad for Your Well-being
The "Golden Years" Are Tarnished Years
Culture Meets Social Structure
Americans Are Becoming More and More Individualistic
Socialization and Identity
What's in a Name? That Which We Call a Rose by Any Other Name Would Smell As Sweet
Beauty Is Only Skin Deep
Stratification
The More We Pay, the More It's Worth
Money Is the Root of All Evil
You've Come a Long Way, Baby
America Is the Land of Equal Opportunity
Deviance, Crime, and Social Control
Violence Is on the Rise in the United States-No One Is Safe
There Ought to Be a Law
Honesty Is the Best Policy
Social Institutions: Marriage and Family
The Nuclear Family Is the Backbone of American Society
Marriage Is a Failing Institution
Social Institutions: The Economy
Welfare Is Ruining This Country
Immigrants Are Ruining This Nation
Social Institutions: Media and Technology
Technology Is Taking Over Our Lives
Social Institutions : Education
Education Is the Great Equalizer
Why Do Conventional Wisdoms Persist?
References
Glossary/Index