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Business of Media Corporate Media and the Public Interest

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ISBN-10: 0761986405

ISBN-13: 9780761986409

Edition: 2001

Authors: David Croteau, William Hoynes

List price: $39.95
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Description:

The Business of Media is a thoughtful, balanced, and insightful account of why the media are organized as they are, and pursue the business strategies they do.
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Book details

List price: $39.95
Copyright year: 2001
Publisher: SAGE Publications, Incorporated
Publication date: 2/12/2001
Binding: Paperback
Pages: 320
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.144
Language: English

Introduction
The New Media Industry and an Old Dilemma
Profits and The Public Interest: Theoretical and Historical Context
Media, Markets and the Public Sphere
The Rise and (De)Regulation of the Media Industry
Industry Structure and Corporate Strategy: Explaining The Rise of Media Conglomerates
The New Media Giants
Changing Industry Structure
Strategies of the New Media Giants
Neglecting The Public Interest: Media Conglomerates and The Public Sphere
How Business Strategy Shapes Media Content
How the Media Business Influences Society
Choosing the Future
Citizens, Policy and the Public Interest