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McQuail's Mass Communication Theory

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ISBN-10: 0761965475

ISBN-13: 9780761965473

Edition: 4th 2000

Authors: Denis McQuail

List price: $41.95
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Denis McQuail is Emeritus Professor of Mass Communication at the University of Amsterdam. He is the author of a number of seminal works in the field, including Media Performance, (1992), and Audience Analysis, (1997). Some reviews of the previous editions`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia` Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information AustraliaThe Fourth Edition of this best-selling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Now fully revised McQuail's Mass Communication Theory:Offers an integrated treatment of the major components of mass communication: the sender, the message, and the audience; encompasses the diverse forms of mass communication in contemporary societies: television, radio, newspapers, film, music, the internet and other forms of new media; demonstrates how theories of mass communication relate to the broader understanding of society and culture; provides a glossary of nearly a hundred key terms in media and communication.Now thoroughly updated, this new edition of has been rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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Book details

List price: $41.95
Edition: 4th
Copyright year: 2000
Publisher: SAGE Publications, Limited
Publication date: 5/15/2000
Binding: Paperback
Pages: 552
Size: 7.17" wide x 9.69" long x 1.25" tall
Weight: 2.178
Language: English

Denis McQuail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: McQuail's Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University of Oxford Press, 2003.

Preliminaries
Introduction to the Book
The Rise of Mass Media
Theories
Concepts and Models for Mass Communication
Theory of Media and Theory of Society
Mass Communication and Culture
New Media New Theory?
Normative Theory of Media and Society
Structures
Media Structure and Performance
Principles and Accountability
Media Economics and Governance
Global Mass Communication
Organizations
The Media Organization
Pressures and Demands
The Production of Media Culture
Content
Media Content
Issues, Concepts and Methods of Analysis
Media Genres and Texts
Audiences
Audience Theory and Research Traditions
Audience Formation and Experience
Effects
Processes and Models of Media Effects
Socio-Cultural Effects
News, Public Opinion and Political Communication
Epilogue
The Future of Mass Communication