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McQuail's Mass Communication Theory

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ISBN-10: 0761965475

ISBN-13: 9780761965473

Edition: 4th 2000

Authors: Denis McQuail

List price: $41.95
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Description:

Denis McQuail is Emeritus Professor of Mass Communication at the University of Amsterdam. He is the author of a number of seminal works in the field, including Media Performance, (1992), and Audience Analysis, (1997). Some reviews of the previous editions`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia`…    
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Book details

List price: $41.95
Edition: 4th
Copyright year: 2000
Publisher: SAGE Publications, Limited
Publication date: 5/15/2000
Binding: Paperback
Pages: 552
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.2
Language: English

Denis McQuail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: McQuail's Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University…    

Preliminaries
Introduction to the Book
The Rise of Mass Media
Theories
Concepts and Models for Mass Communication
Theory of Media and Theory of Society
Mass Communication and Culture
New Media New Theory?
Normative Theory of Media and Society
Structures
Media Structure and Performance
Principles and Accountability
Media Economics and Governance
Global Mass Communication
Organizations
The Media Organization
Pressures and Demands
The Production of Media Culture
Content
Media Content
Issues, Concepts and Methods of Analysis
Media Genres and Texts
Audiences
Audience Theory and Research Traditions
Audience Formation and Experience
Effects
Processes and Models of Media Effects
Socio-Cultural Effects
News, Public Opinion and Political Communication
Epilogue
The Future of Mass Communication