Communication for Development and Social Change

Name: Communication for Development and Social Change
Availability: OutOfStock
ISBN: 9780761936091

ISBN-10: 0761936092

ISBN-13: 9780761936091

Edition: 2nd 2008

Authors: Jan Servaes

List price: $72.00

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Description:

This volume underlines that development communication: - Is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change. - Is based on dialogue, which is necessary to promote stakeholders' participation. Such participation is needed in order to understand stakeholder perceptions, perspectives, values, attitudes and practices so they can be incorporated into the design and implementation of development initiatives. - Follows the two-way, horizontal model and not the traditional one-way, vertical model of Sender-Message-Channel-Receiver and increasingly makes use of emerging many to…

Book details

List price: $72.00
Edition: 2nd
Copyright year: 2008
Publisher: SAGE Publications, Incorporated
Publication date: 1/31/2008
Binding: Paperback
Pages: 428
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 1.496
Language: English

Jan Servaes is the UNESCO Chair in Communication for Sustainable Social Change at the University of Massachusetts, Amherst.



List of Tables


List of Figures


List of Boxes


List of Abbreviations


Introduction




Introduction



Communication and the Persistence of Poverty: The Need for a Return to Basics




Hybrid Interactions: Human Rights and Development in a Cultural Perspective




Media Globalization through Localization




Vertical Minds versus Horizontal Cultures: An Overview of Participatory Process and Experiences




The Theoretical Underpinnings of Development Communication



The Panoptic View: A Discourse Approach to Communication and Development




Threads of Development Communication




Development Communication Approaches in an International Perspective




Tracing the History of Participatory Communication Approaches to Development: A Critical Appraisal




Communication Policies, Strategies and Exemplars



Communication for Development Approaches of Some Governmental and Non-Governmental Agencies




UNESCO's Contributions to Cultural Diversity and Communication for Development



Making a Difference through Development Communication: Some Evidence-based Results from FAO Field Projects




Involving People, Evolving Behaviour: The UNICEF Experience




Special Case: HIV/AIDS Campaigns



Rural HIV/AIDS Communication/Intervention: From Using Models to Using Frameworks and Common Principles




Religion and HIV/AIDS Prevention in Thailand




Fighting AIDS with Edutainment: Building on the Soul City Experience in South Africa




More Complexity Added: Community Media and Conflict Resolution



Making Community Media Work: Community Media Identities and Their Articulation in an Antwerp Neighbourhood Development Project




Working with Media in Areas Affected by Ethno-political Conflict



Conclusion



Bibliography and Select Readings


About the Editor and Contributors


Index