Racism, Sexism, and the Media The Rise of Class Communication in Multicultural America

ISBN-10: 0761925163

ISBN-13: 9780761925163

Edition: 3rd 2004 (Revised)

Authors: Clint C. Wilson, Felix Gutierrez, Lena M. Chao

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Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Flix Gutirrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Third Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. This edition incorporates new material on women of color, including an integrated assessment of their media experiences. The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities. Features and Benefits of the Third Edition: New co-author Lena M. Chao provides insight into the media experiences of women of color, as well as those of people from Asian and Pacific Island cultures. The most current information in the rapidly evolving area of minorities and the media, including portrayals of minorities in the media and strategies for coping with a diverse and often insensitive media landscape. An extensive, thoughtful and thought-provoking art program brings concepts to life with examples from multiple decades and diverse media such as posters, political cartoons, advertisements, food labels, newspapers, television, and film. A 21st century vision of the future of minorities and mass communication, including the growth of racial diversity, technological advances in communication media, and targeting of audience segments by the media. Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
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Book details

List price: $67.00
Edition: 3rd
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 8/28/2003
Binding: Paperback
Pages: 344
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.342
Language: English

Clint C. Wilson II, EdD is professor of Journalism at the Howard University School of Communications and graduate professor in its Graduate School of Arts and Sciences. A recipient of the Honor Medal for Distinguished Service in Journalism from the University of Missouri, Wilson has published scholarly work on the relationship between people of color and mainstream general circulation media in Journalism Educator, Columbia Journalism Review, Quill, and Change. His professional journalism career includes work for various news media organizations, including the Associated Press, Los Angeles Times, The Washington Post, St. Petersburg Times, USA Today.com and the Los Angeles Sentinel.

F�lix F. Guti�rrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.

Lena M. Chao is Associate Professor of Communication Studies at CaliforniaState University, Los Angeles where she also serves as Director for theAsian and Asian American Institute. Prior to joining the faculty at CSULA,she was on the administrative staff of the Media Institute for Minorities atthe University of Southern California and worked as a Public ServiceCoordinator at KFWB News radio in Los Angeles. She also has worked at RadioEspanol and served as Media Director for the American Civil Liberties Unionof Southern California.Her areas of scholarly specialization include public relations, masscommunication, and intercultural and interpersonal communications. Heracademic work has been published in Human Communication, California Politicsand Policy, and Feedback among others.She was on the founding board of the Media Action Network for AsianAmericans (MANAA), a watchdog group that monitors communications media inthe United States for fair, balanced and accurate portrayals of AsianPacific Americans. Her public service activities also includes membership onthe advisory boards of two non-profit organizations, The Coalition ofBrothers and Sisters Unlimited, and the Estelle Van Meter MultipurposeCenter, both located in South Central Los Angeles. She is Faculty Directorfor Service Learning at Cal State L.A., promoting curriculum development andfaculty and student involvement in community service learning opportunities.Ms. Chao received her B.A. in English Literature from the University ofCalifornia, Los Angeles, and her M.S. in Print Journalism and Ph.D. inCommunication Arts and Sciences from the University of Southern California.nbsp;nbsp;

Preface and Acknowledgements
Majority Rules: "Minorities" And The Media
Multiculturalism in the Land of Majority Rule
Do the Media Matter?
Racialism In Entertainment Portrayals
The Roots of Racial Stereotypes in American Media
Stereotypes Extend Into Television and the Video Age
Racialism In Public Communication
The Press: A Legacy of Exclusion
Advertising: The Media's Not-so-Silent Partner
Public Relations: Influencing the Content of the Media
Women Of Color In The Media
Two Strikes and ...?
Strategies For Dealing With Racially Intensive Media
Access: Toward Diversity With (Un)deliberate Speed
Advocacy: Pressuring the Media to Change
Alternatives: Colorful Firsts in Class Communication
The Rise Of Class Communication
21st Century Challenges and Opportunities
Suggested Readings
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