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Moderating Focus Groups A Practical Guide for Group Facilitation

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ISBN-10: 0761920447

ISBN-13: 9780761920441

Edition: 1999

Authors: Thomas L. Greenbaum

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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Book details

Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 11/18/1999
Binding: Paperback
Pages: 264
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.122
Language: English

The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups