Moderating Focus Groups A Practical Guide for Group Facilitation
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 11/18/1999
Size: 6.00" wide x 9.00" long x 0.50" tall
|The Focus Group Methodology|
|Focus Groups Versus One-on-One ( In-Depth ) Interviews|
|Role of the Moderator|
|The Characteristics of a Successful Moderator|
|Preparation for Moderating|
|Pre- and Post-Group Briefing|
|The Discussion Guide|
|The Moderator Report|
|Advanced Moderating Techniques|
|Unique Moderating Situations|
|Moderating Focus Groups Internationally|
|Building a Business Moderating Focus Groups|
|Pricing Focus Groups|