Beginnings of Communication Study in America A Personal Memoir

Name: Beginnings of Communication Study in America A Personal Memoir
Price: 37.19 USD
Availability: InStock
ISBN: 9780761907169

ISBN-10: 0761907165

ISBN-13: 9780761907169

Edition: 1997

Authors: Wilbur Schramm, Everett M. Rogers, Steven H. Chaffee

List price: $95.00

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Description:

Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.

Book details

List price: $95.00
Copyright year: 1997
Publisher: SAGE Publications, Incorporated
Publication date: 2/12/1997
Binding: Paperback
Pages: 218
Size: 5.55" wide x 8.52" long x 0.53" tall
Weight: 0.682
Language: English



Editor's Foreword



The Beginnings Of Communication Study In America


The Forefathers of Our Forefathers



Politics, Power, and the Significant Symbol



From Market Research to Media Effects to Social Reinforcement



Field Theory, Groups, and Communication



Experiments, Attitudes, and Communication


The Heritage They Left Us



The Establishment Of Communication Study In America


Wilbur Schramm



The Founder


Institutionalization of Advanced Communication Study in American Universities