James W. Robinson,author ofBetter Speeches in Ten Simple Steps, Doing Business in Vietnam,andAfter the Revolution(all from Prima), is a veteran speechwriter and political communicator who has worked for some of America's top business leaders and elected officials, including Ronald Reagan, former California governor George Deukmejian, and California attorney general Dan Lungren. From 1987 to 1993 he served as the trade representative for the governor of California and later as the state’s world trade commissioner. His accomplishments include overseeing the establishment of California’s five foreign trade and investment offices, including its Asian offices located in Tokyo and… Hong Kong. Mr. Robinson is currently the vice president of public affairs for the American Trucking Association. Charles W. Kingreceived his doctorate in business administration from Harvard and is currently a professor of marketing at the University of Illinois at Chicago. He is involved in extensive, ongoing research on network marketing and distributor operations. He lives in Wheaton, Illinois.