200-MPH Billboard The Inside Story of How Big Money Changed NASCAR

ISBN-10: 0760328129

ISBN-13: 9780760328125

Edition: 2007 (Revised)

Authors: Mark Yost, Brian Williams

List price: $25.95 Buy it from $3.00
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What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. nbsp; A seasoned sports and business reporter for the Wall Street Journaland the New York Times, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnsonrsquo;s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likesnbsp;ofnbsp;Dale Jr.nbsp;and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insiderrsquo;s look at what these changes have meant for NASCAR and its devoted fans.
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Book details

List price: $25.95
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 8/15/2007
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.298
Language: English

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