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ISBN-10: 075068545X
ISBN-13: 9780750685450
Edition: 2nd 2008 (Revised)
List price: $67.95
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Description:
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement. Divided into five parts, the book tackles the following topics: * the role and nature of visitor attractions * the development of visitor attraction provision… * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. * Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management * Provides cutting-edge insight into the issues, principles and practices of visitor attractions * Well-renowned contributors with a wealth of experience in the field * New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada