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Managing Visitor Attractions New Directions

ISBN-10: 075068545X

ISBN-13: 9780750685450

Edition: 2nd 2008 (Revised)

Authors: Alan Fyall, Anna Leask, Brian Garrod, Stephen Wanhill

List price: $62.95
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Description:

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement. Divided into five parts, the book tackles the following topics: * the role and nature of visitor attractions * the development of visitor attraction provision * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. * Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management * Provides cutting-edge insight into the issues, principles and practices of visitor attractions * Well-renowned contributors with a wealth of experience in the field * New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada
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Book details

List price: $62.95
Edition: 2nd
Copyright year: 2008
Publisher: Routledge
Publication date: 3/10/2008
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.540
Language: English

List of Figures
List of Tables
Editors and Contributors
Foreword
Preface
Introduction: The Role and Nature of Visitor Attractions
The nature and role of visitor attractions
Interpreting the development of the visitor attraction product
Developing Visitor Attraction Provision
Attraction failure and success
Economic aspects of developing theme parks
The role of visitor attractions in peripheral areas
Visitor attraction development in East Asia
Transport to visitor attractions
The Management of Visitor Attractions
Authenticating ethnic tourism attractions
Rediscovering the imagination: meeting the needs of the 'new' visitor
Managing visitor impacts
School excursion tourism and attraction management
Managing temporal variation in visitor attractions
Managing gardens
Interpretation and attractions
Management challenges for religion-based attractions
Managing human resources in visitor attractions
Marketing Visitor Attractions
Marketing challenges and opportunities for heritage tourism
Marketing and managing an attraction over time: the case of Hagley Park, Christchurch
Theme park pricing in a new century: the Central Florida market revisited
Marketing visitor attractions: a collaborative approach
Conclusion
Endnote
Index