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Advanced Theory and Practice in Sport Marketing

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ISBN-10: 0750684917

ISBN-13: 9780750684910

Edition: 2008

Authors: Eric C. Schwarz, Jason D. Hunter

List price: $59.95
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Description:

This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, Advanced Theory and Practice in Sport Marketing goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing. Advanced Theory and Practice in Sport Marketing also focuses on practical application for the sport marketing student, by having…    
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Book details

List price: $59.95
Copyright year: 2008
Publisher: Routledge
Publication date: 7/13/2011
Binding: Paperback
Pages: 480
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 2.2
Language: English

Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia. His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State…    

Jason Hunter has been working in the field of technology for years and he is always looking out for the next big development in the field. In the last few years with the further development of Smartphones and tablets, android development has come to the fore. He spent a lot of time doing research and eventually ended up doing android development in addition to his other duties.The purpose of his book is to let the reader know that it is not as difficult as it seems. If you have a love for all things technology, then you will be able to learn about the latest trends in android development with ease.

Preface
Pedagogical Features
Critical Thinking
Supplements
About the Authors
Sport Marketing: The Basics
Introduction to Sport Marketing
Chapter Outline
Chapter Objective
What Is Sport Marketing?
Bottom Line - What Is Sport Marketing?
Conclusion
Managing the Sport Marketing Mix
Chapter Outline
Chapter Objectives
What Makes Sport Marketing Unique?
The Characteristics of Sport Marketing
The Sport Marketing Mix
The Escalator Concept
Developing a Sport Marketing Plan
Why the Theory and Plans Do Not Always Work
Conclusion
Understanding the Sport Consumer
Sport Marketing Research
Chapter Outline
Chapter Objectives
What Is Sport Marketing Research?
Sport Marketing Research Process
Research Reports and Services Within Sport Marketing Research
Online and Web-Based Sport Marketing Research
Conclusion
Sport Marketing Information Systems
Chapter Outline
Chapter Objectives
What Is a Sport Marketing Information System?
Components of a Sport Marketing Information System
Value of an Integrated Sport Marketing Information System
Conclusion
Sport Consumer Behavior
Chapter Outline
Chapter Objectives
What Is Sport Consumer Behavior?
Internal Factors Affecting Sport Consumers
External Factors Affecting Sport Consumers
The Marketing Concept for Sport
Problem Solving and Decision Making
Influencing the Sport Consumer
Diffusion and Adoption Processes
Conclusion
Sport Marketing Logistics
Sport Product Management
Chapter Outline
Chapter Objectives
Elements of Sport Products and Services
Sport Product and Service Management
Ethics in Sport Product and Service Management
The Sport Product and Service Life Cycle
Positioning and Differentiation
Conclusion
Sales Management in Sport
Chapter Outline
Chapter Objectives
What Is Sport Sales Management?
The Sport Sales Organization
The Sport Buying Process
The Sport Sales Process
Non-Store-Based Inventories for Sales in Sport
Ethics in Sales Management
Conclusion
Purchasing and Supply Chain Management in Sport
Chapter Outline
Chapter Objectives
What Are Logistics in Sport Marketing?
Purchasing
Supply Chain Management
Emerging Technology in Logistics: Radio Frequency Identification
Conclusion
Promotional Aspects of Sport Marketing
Communication Management in Sport
Chapter Outline
Chapter Objectives
What Is Communication Management in Sport?
The Communication Process
Sport Organizational Images
Sport Promotions
Conclusion
Sport Advertising
Chapter Outline
Chapter Objectives
What Is Sport Advertising?
Advertising for Sport Teams and Sport Retail Businesses
Sport Advertising and Image
Social, Ethical, and Regulatory Aspects of Sport Advertising
Sport Advertising and Consumer Behavior
Creating Sport Advertisements and Commercials
Sport Advertising and Integrated Brand Promotion
Conclusion
Sport Sponsorship
Chapter Outline
Chapter Objectives
History of Sport Sponsorship
Areas of Sport Sponsorship
Ethical Issues in Sport Sponsorship
Corporate and Brand Goals for Sport Sponsorship
Sport Sponsorship Agreements
Conclusion
Specialized Concepts in Sport Marketing
Sport Retail Management
Chapter Outline
Chapter Objectives
What Is Sport Retail Management?
Retail Value and Relationship Building
Retail Strategy
Methods of Planning a Sport Retail Mix
Store-Based Sport Retail Strategy Mix
Targeting Customers and Gathering Information
Location, Location, Location
Organizational Structure
Merchandise Management
Getting the Message Out: Sport Retailer Communications
Conclusion
Sport E-Business and E-Commerce
Chapter Outline
Chapter Objectives
What Is "E"?
Categories of E-Business and E-Commerce in Sport Marketing
Digital Technologies Utilized to Manage Sport E-Business and E-Commerce
Conducting Sport E-Business and E-Commerce
Ethics in Sport E-Business and E-Commerce
Sport E-Business and E-Commerce in the New Economy
Conclusion
International and Global Marketing in Sport
Chapter Outline
Chapter Objectives
Introduction to International and Global Sport Marketing
The Relationship Between Culture and the International/Global Sport Marketplace
International and Global Sport Market Opportunities
International and Global Sport Marketing Strategies
Conclusion
The Future of Sport Marketing
Enterprise Sport Marketing Management
Chapter Outline
Chapter Objectives
Is Sport Marketing An Art or a Science?
Sport Brand Architecture
Sport Marketing As Part of the Enterprise
Sport Consumer Relationship Management
More than Just Relationships: Offering Sport Consumer Experiences
Conclusion: The Future of Sport Marketing - It Is All About You!
And Now a Final Word ...
Bibliography
Glossary
Index