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Sport, Recreation and Tourism Event Management Theoretical and Practical Dimensions

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ISBN-10: 075068447X

ISBN-13: 9780750684477

Edition: 2008

Authors: Cheryl Mallen, Lorne J. Adams, Mike Cheliak

List price: $50.95
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Description:

Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they think through the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry case studies strengthening the featured academic theory, and devoid of the standard to do lists found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field. * Takes a unique approach in comparison to other texts in the area, focusing specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator * Authors approach the subject from the perspective of the student, providing theoretical information while showing how this integrates with practical elements of the area, so the student can see themselves doing the job of the event manager * Discusses how the multiple components of an event (marketing, sport law, finance, etc) are interrelated to the planning model
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Book details

List price: $50.95
Copyright year: 2008
Publisher: Routledge
Publication date: 7/27/2011
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Acknowledgements
Preface
Traditional and niche sport, recreation and tourism events
Traditional events
Niche events
The rise of contemporary niche events
A need for skilled traditional and niche event managers
Conclusion
Chapter questions
The concept of knowledge in event management
A knowledge transfer race
Defining knowledge
Common knowledge
Advancement knowledge
A definition of knowledge for the context of event management
A knowledge transfer race strategy
Networks support the knowledge transfer strategy
Conclusion
Chapter questions
The event planning model: The event development phase, Part I
The event manager as a facilitator
What is facilitation?
Role of an event facilitator
Facilitating the communication requirements
Facilitating group communication requirements: The case of group rhythm and facilitation
Facilitating knowledge transfer
Facilitating event structures for governance
Event structures
Theoretical dimensions of event structures
Principles in event structures
Application of theory and principles in event structures
Facilitating event management using the network perspective
Building blocks: The concepts used to understand business networks
Social capital: The intangible resource of networks
Conclusion
Chapter questions
The event planning model: The event development phase, Part II
Facilitating volunteer management practices
The contribution of volunteers to major sport events
Event volunteers
Planning a volunteer program
Facilitating event policy development
Complementary concepts in policy development
Application: Policy becomes praxis
Facilitating corporate social responsibility
Chapter questions
The event planning model: The event operational planning phase
The cultivation of the operational planning network
The creation of written operational plans
The written event operational plan: establishing a design format
Logical operational planning
Sequential operational planning
Detailed operational planning
Integrated operational planning
The inclusion of contingency plans
The activation of a plan refining process
Contemporary issues in the event operational phase
Practice operational planning scenarios
Practice scenario 1
Practice scenario 2
Practice scenario 3
Conclusion
Chapter questions
The event planning model: The event implementation, monitoring, and management phase
Implementation: Executing the plan
Disseminating implementation requirements and production meetings
Monitoring the dynamic and fluid operational environment
Managing operational plan implementation
Overcome foreseeable failure when managing deviations from the plan
Predetermine the decision-making team and process
Preprogrammed and not preprogrammed decisions
Inherent implementation, monitoring, and management issues in operational network practice
Issue: Operational plan detail and implementation performance
Issue: Implementation knowledge and performance
Issue: Deviations from the plan
Issue: Implementation conflict
Issue: Implementation communication
Additional implementation, monitoring, and management issues
Conclusion
Chapter questions
The event planning model: The event evaluation and renewal phase, Part I
Background knowledge for the event manager
What is evaluation?
Why is evaluation necessary?
Differentiating between evaluation, research, and assessment
Key evaluation questions
Facilitating the process of evaluating the event
What type of event is it, and where is the event in terms of the program life cycle?
Who are the key stakeholders of the evaluation?
What are the questions or issues driving the evaluation? That is, what is the goal or purpose of the evaluation?
What resources are available to evaluate the event?
Have any evaluations been conducted in prior years?
What kind of environment does the event operate in?
Which research design strategies are suitable?
What sources of evidence (data) are available that are appropriate given the evaluation issues, the event structure, and the environment in which the event operates?
Which evaluation approach seems appropriate?
Should the evaluation be conducted?
General steps in evaluating the event
Decisions required by the event manager before evaluating
Role of theory in evaluating events
Informal versus formal evaluations
Formative versus summative evaluations
What to evaluate?
Quantitative evaluation versus qualitative evaluation
Approaches to event evaluation
Political, ethical, and moral decisions in event evaluation
Summary
Chapter questions
The event planning model: The event evaluation and renewal phase, Part II
Developing questionnaires
Developing the survey questions, structure and format
Determining sampling size and sampling administration strategies
Sample size
Sampling approaches
Survey administration strategies
Importance/performance analysis
Service-quality analysis
Evaluating the value of volunteers
Using event evaluation to inform the event renewal
Conclusion
Chapter questions
Event bidding
What is a feasibility study, candidature document, bid questionnaire, and bid dossier?
What is a bid tour?
What are the critical factors in a successful bid?
What is the one critical factor for bid success?
Conclusion
Chapter questions
Facilitating quality in event management
What is quality?
Quality is conformance to specifications
Quality is excellence
Quality is value
Quality is meeting and/or exceeding customers' expectations
Current definitions of quality and the lack of guidance for event managers
Issues in defining quality in event management
Conflicting stakeholder expectations influence quality perceptions
Limited control over inputs influences quality
Financial constraints influence quality
Contingency plans influence quality
Creating a quality statement to guide event managers
A sample quality statement
Quality statement for rally in the valley
Conclusion
Chapter questions
An integral approach to experiential learning: A foundation for event management and personal development
Integral approach to experiential learning
Defining experiential learning
Wilber's integral approach
Applying the integral approach to event management
Individual
Collective
Maximizing personal development in experiential event management settings
Activities for reflection
Application of four quadrants to personal development
Conclusion
Chapter questions
Conclusions
Example of an operational plan for the National Collegiate Athletic Association (NCAA) Men's Basketball Championship, Round 2, San Jose, California: The hospitality component
Facilitation issues and suggestions for the implementation, monitoring, and management phase of the planning model
References
Index