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Health and Wellness Tourism

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ISBN-10: 0750683430

ISBN-13: 9780750683432

Edition: 2009

Authors: Melanie Smith, L�szl� Puczk�, Melanie K. Smith

List price: $67.95
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Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. Health and Wellness Tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector. * Introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today's intenrational tourism and leisure industry. * Uses international case studies to illustrate the multiple aspects of the industry and new and emerging trends including spas, life-coaching, meditation, festivals, pilgrimage and yoga retreats. * Evaluates marketing and promotional strategies and assesses operational and management issues in the context of health and wellness tourism. Melanie Smith is a Senior Lecturer in Cultural Tourism Management from the University of Greenwich in London, UK. She is also Chair of ATLAS (The Association for Tourism and Leisure Education. She has recently co-edited a special edition of the journal Tourism Recreation Research on Wellness Tourism, as well as undertaking a large research project on holistic tourism. She is currently teaching BA courses in Wellness Tourism in Budapest, Hungary and is working on consultancy projects related to the development of spas and holistic tourism centres. Lszl Puczk is a Tourism Academic and Consultant specialising in Wellness Tourism. He is currently a managing director and head of tourism section at Xellum management consulting company in Budapest, Hungary. Xellum Ltd. is a professional services firm that has 3 major lines of business: tourism, financial analysis and EU and governmental advisory. He currently advises on several projects relating to wellness tourism, including spa development, management and marketing. Former positions include: researcher, consultant and lecturer at the Tourism Research Centre of Budapest University of Economics and Public Administration (1993-2001) and manager at KPMG Advisory Travel, Leisure and Tourism Group (2001-2004). * A pioneering text which looks at the development and management of health and wellness tourism, a rapidly growing area of the contemporary tourism industry. * Uses a variety of international case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in the Caribbean and Asia, to day spas in the United States and the New Age Festival in New Zealand * Discusses the motivations and profiles of wellness tourist and how to market and manage this specific product type.
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Book details

List price: $67.95
Copyright year: 2009
Publisher: Routledge
Publication date: 10/24/2008
Binding: Hardcover
Pages: 400
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.848

List of Contributors
History, definitions, and scope
Historical overview
Contemporary definitions
Leisure, lifestyle, and tourism
Typologies of health and wellness tourism
An international and regional analysis
Managing and marketing health and wellness tourism
Demand, motivations, and profiles
Planning and development
Managing destinations and sites
Reaching customers
Product development
Conclusions: The future of health and wellness tourism
Operational and management issues
Case studies
Heritage of spa and health tourism in Russia
The Health Spa Resort Rogaska Slatina returning to its past glory
Regeneration of an historic spa town: A case study of spa in Belgium
Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages?
The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy)
Hotel Herttua - Spa and rehabilitation centre in Eastern Finland
Sao Pedro do Sul thermal centre: Between health and wellness tourism
Case 'Healing Hills and Wellness in Luxury'
Peninsula Hot Springs: A new spa tourism experience 'Down Under'
Using wellness elements for branding an exclusive image of tourism sites in the north of Israel
Ayurvedic health tourism in Kerala, India
Hot springs in Japanese domestic and international tourism
CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences'
Case study: The Big Chill festival, England, United Kingdom
The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities
Medical tourism in India: A case study of Apollo Hospitals
The use of spas by meetings participants: The case of the United States