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Health and Wellness Tourism

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ISBN-10: 0750683430

ISBN-13: 9780750683432

Edition: 2009

Authors: Melanie Smith, L�szl� Puczk�, Melanie K. Smith

List price: $67.95
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Description:

Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. Health and Wellness Tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector. * Introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today's intenrational tourism and leisure industry. * Uses…    
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Book details

List price: $67.95
Copyright year: 2009
Publisher: Routledge
Publication date: 10/24/2008
Binding: Hardcover
Pages: 416
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.848
Language: English

List of Contributors
Preface
History, definitions, and scope
Introduction
Historical overview
Contemporary definitions
Leisure, lifestyle, and tourism
Typologies of health and wellness tourism
An international and regional analysis
Managing and marketing health and wellness tourism
Demand, motivations, and profiles
Planning and development
Managing destinations and sites
Reaching customers
Product development
Conclusions: The future of health and wellness tourism
Operational and management issues
Case studies
Heritage of spa and health tourism in Russia
The Health Spa Resort Rogaska Slatina returning to its past glory
Regeneration of an historic spa town: A case study of spa in Belgium
Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages?
The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy)
Hotel Herttua - Spa and rehabilitation centre in Eastern Finland
Sao Pedro do Sul thermal centre: Between health and wellness tourism
Case 'Healing Hills and Wellness in Luxury'
Peninsula Hot Springs: A new spa tourism experience 'Down Under'
Using wellness elements for branding an exclusive image of tourism sites in the north of Israel
Ayurvedic health tourism in Kerala, India
Hot springs in Japanese domestic and international tourism
CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences'
Case study: The Big Chill festival, England, United Kingdom
The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities
Medical tourism in India: A case study of Apollo Hospitals
The use of spas by meetings participants: The case of the United States
Bibliography
Index