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List of Contributors | |
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Preface | |
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History, definitions, and scope | |
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Introduction | |
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Historical overview | |
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Contemporary definitions | |
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Leisure, lifestyle, and tourism | |
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Typologies of health and wellness tourism | |
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An international and regional analysis | |
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Managing and marketing health and wellness tourism | |
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Demand, motivations, and profiles | |
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Planning and development | |
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Managing destinations and sites | |
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Reaching customers | |
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Product development | |
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Conclusions: The future of health and wellness tourism | |
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Operational and management issues | |
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Case studies | |
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Heritage of spa and health tourism in Russia | |
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The Health Spa Resort Rogaska Slatina returning to its past glory | |
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Regeneration of an historic spa town: A case study of spa in Belgium | |
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Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages? | |
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The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy) | |
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Hotel Herttua - Spa and rehabilitation centre in Eastern Finland | |
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Sao Pedro do Sul thermal centre: Between health and wellness tourism | |
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Case 'Healing Hills and Wellness in Luxury' | |
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Peninsula Hot Springs: A new spa tourism experience 'Down Under' | |
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Using wellness elements for branding an exclusive image of tourism sites in the north of Israel | |
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Ayurvedic health tourism in Kerala, India | |
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Hot springs in Japanese domestic and international tourism | |
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CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences' | |
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Case study: The Big Chill festival, England, United Kingdom | |
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The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities | |
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Medical tourism in India: A case study of Apollo Hospitals | |
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The use of spas by meetings participants: The case of the United States | |
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Bibliography | |
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Index | |