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Marketing and Football An International Perspective

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ISBN-10: 0750682043

ISBN-13: 9780750682046

Edition: 2007

Authors: Michel Desbordes, Simon Chadwick

List price: $64.95
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Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject.…    
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Book details

List price: $64.95
Copyright year: 2007
Publisher: Routledge
Publication date: 11/30/2006
Binding: Paperback
Pages: 544
Size: 6.75" wide x 9.25" long x 1.00" tall
Weight: 1.892
Language: English

The marketing of football in Europe
The general situation of soccer marketing in Europe
Building global sports brands: An analysis of key success factors in marketing the UEFA Champions League
Journalism An instrument to promote TV-sports rights?
The situation on the Big 5 market
The Role of Management control in French Footballs Regulation - a unique model that can be exported?
Co-marketing : a new challenge for soccer managers
Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers
A New Paradigm for Sport Management Applied to the German Soccer Market
Marketing Management in a socially very complex Club: Barcelona F.C.
Is there a place for small countries on the European soccer market?
Efficiency and Sponsorship in Portuguese Premier League Football
Marketing soccer in the Republic of Ireland
Marketing and football : the case of Finland with the All Stars Programme
The development of a marketing dedicated to football in the rest of the world: do clubs and leagues follow the European example?
The Football Business in Brazil - The original example Atletico PR
Football Business in Japan
Marketing Professional Soccer in the United States: The Successes and Failures of MLS & WUSA
Marketing of Professional Soccer (Football) in the US: Some Lessons to Be Learned
The beginning of a new beginning? How to grow soccer in Canada A look at the federation and one club
Marketing in Argentine Soccer: X-ray of its incidence
Sponsorship Marketing and Professional Football: The Case of Korea