Channel Advantage Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit

ISBN-10: 0750640987

ISBN-13: 9780750640985

Edition: 1999

Authors: Lawrence Friedman, Tim Furey

List price: $80.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This text provides practical advice on selecting, designing, optimising and integrating channels. It looks in detail at how to achieve increased market share, revenues and profits and sets all of this in the context of sales and marketing strategy.
eBooks Starting from $32.00
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Inorganic Chemistry Online content $4.95 $1.99
Customers also bought

Book details

List price: $80.00
Copyright year: 1999
Publisher: Routledge
Publication date: 6/1/1999
Binding: Hardcover
Pages: 228
Size: 6.50" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

Author contact information
Introduction: the competitive advantage of sales channels
Choosing the Right Sales Channels...
The starting point: product-market focus
Aligning channels with how customers buy
The impact of products on channel selection
The bottom line: the economics of channel selection
... And Building Them
The 'leveraged' sales force
Business partner (indirect) channels
The Internet
Managing Channels for High Performance
The art of channel mix and integration
Investing in (and across) a portfolio of channels
Measuring and managing channel performance
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.