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Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research and Evaluation

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ISBN-10: 0749443065

ISBN-13: 9780749443061

Edition: 2005

Authors: Paul Noble, Tom Watson

List price: $35.00
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Description:

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods. This much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
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Book details

List price: $35.00
Copyright year: 2005
Publisher: Kogan Page, Limited
Publication date: 5/1/2005
Binding: Paperback
Pages: 224
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.748
Language: English

Paul Noble is an independent trainer, consultant, academic, and non-executive director of a public relations consulting firm. He has more than 25 years of experience in senior roles across a range of environments.

Principles of Public Relations Practice
Evaluation and Communication Psychology
Practitioner Culture Why We Do What We Do
Gathering and Interpreting Information
Evaluation Structures and Processes
Developing a Media Evaluation System
Evaluation in Practice: Case Studies
Objectives and Objective Setting
Future Developments