Cross-Cultural Communication The Essential Guide to International Business
Edition: 3rd 2003
List price: $39.99
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Description: The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $39.99
Copyright year: 2003
Publisher: Kogan Page, Limited
Publication date: 4/1/2003
Size: 6.00" wide x 9.00" long x 0.50" tall
|Culture: How to unlock your own knowledge of your partner's culture, and apply it as you prepare to do business|
|Company: How to interpret your partner's company style and attitudes, and adjust your expectations to fit|
|Character: How to look more deeply into your partner's motivations aspirations, and lay your plans accordingly|
|Tactics: How to shape your style of negotiation to suit local conditions, while meeting your objectives|
|Timing: How to establish the right rhythms in the business relationship, measured over hours and over years|
|Talk: How to get your messages across both clearly and persuasively|
|A glossary of Offshore English: What certain words are likely to mean in 'English' conversation in the world of international business|
|Final quiz: Test your understanding of the international arena using true examples|