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Volkswagen Beetle

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ISBN-10: 0747814473

ISBN-13: 9780747814474

Edition: 2014

Authors: Richard Copping

List price: $19.00
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Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign.
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Book details

List price: $19.00
Copyright year: 2014
Publisher: Bloomsbury Publishing Plc
Publication date: 9/23/2014
Binding: Paperback
Pages: 64
Size: 5.88" wide x 8.29" long x 0.23" tall
Weight: 0.374
Language: English