Setting the Agenda Mass Media and Public Opinion

Name: Setting the Agenda Mass Media and Public Opinion
Price: 11.88 USD
Availability: InStock
ISBN: 9780745661100

ISBN-10: 0745661106

ISBN-13: 9780745661100

Edition: 2nd 2014

Authors: Maxwell McCombs

List price: $34.95

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Description:

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda–setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the…

Book details

List price: $34.95
Edition: 2nd
Copyright year: 2014
Publisher: Polity Press
Publication date: 1/31/2014
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.814
Language: English