Presidential Campaign Communication The Quest for the White House

ISBN-10: 0745646093

ISBN-13: 9780745646091

Edition: 2010

Authors: Craig Allen Smith

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Book details

List price: $19.99
Copyright year: 2010
Publisher: Polity Press
Publication date: 4/13/2010
Binding: Paperback
Pages: 256
Size: 6.75" wide x 10.00" long x 0.75" tall
Weight: 1.408
Language: English

Foundations of Campaign Strategy
Presidential Campaigns as Communication
The Rhetorical Puzzle
Rules Are Rhetorical Constructions
Perspectives on Campaign Media
Synthesizing Part I
Modes of Presidential Campaign Communication
Acclaiming, Attacking, and Defending
Campaign Speeches
Campaign Journalism
Advertising Candidates in the Political Market
Televised Presidential Debates: The Rhetorical Super Bowl
Using New Media for Familiar Puzzles
Synthesizing Part II
Stages of the Campaign for the White House
The Surfacing Stage
The Nomination Stage
The Consolidation Stage
The Election Stage
Synthesizing Part III
Conclusion: Quest for the White House
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