Shopping for God How Christianity Went from in Your Heart to in Your Face

Name: Shopping for God How Christianity Went from in Your Heart to in Your Face
Price: 4.53 USD
Availability: InStock
ISBN: 9780743292870

ISBN-10: 0743292871

ISBN-13: 9780743292870

Edition: 2007

Authors: James B. Twitchell

List price: $26.00

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Description:

Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't…

Book details

List price: $26.00
Copyright year: 2007
Publisher: Simon & Schuster
Publication date: 9/18/2007
Binding: Hardcover
Pages: 336
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.144
Language: English

James B. Twitchell is professor of English and advertising at the University of Florida and author of many books, including Adcult USAand Lead Us Into Temptation. He is also the author of 20 Ads That Shook the World, For Shame, and Branded Nation.Ken Ross has been a fine art photographer and educator for over thirty years. His photography has been displayed in numerous exhibits and featured in the New York Timesand Esquiremagazine. He has been awarded a Geraldine R. Dodge Foundation Grant and a New Jersey Artist Fellowship for the photographs seen in Where Men Hide.




Oh Lord, Why U.S.? An Overview of the Spiritual Marketplace



Another Great Awakening?



Let's Go Shopping: Brought to You by Godï¿½



Hatch, Match, Dispatch, or Baptized, Married, Buried: The Work of Denominations



Holy Franchise: Marketing Religion in a Scramble Economy



The United Methodist Example



The Church Impotent: What's Wrong with the Mainlines?



Out of the Ivory Tower and into the Missionary Fields



The Megachurch: "If You Are Calling about a Death in the Family, Press 8."



And This Too Shall Pass: The Future of Megas


Endnotes


Index