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Presidential Candidate Images

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ISBN-10: 0742536653

ISBN-13: 9780742536654

Edition: 2004

Authors: Kenneth L. Hacker, William Benoit

List price: $54.00
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Description:

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!
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Book details

List price: $54.00
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 10/30/2004
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

Introduction: The Continued Importance of the Candidate Image Construct
Campaigns and Candidate Images in American Presidential Elections
Presidential Candidates' Personal Qualities: Computer Content Analysis
Candidate Images When Things Go Sour: Reaction to Scandal
The "Authentic Candidate": Extending Candidate Image Assessment
A Dual-Processing Perspective of Candidate Image Formation
The Effects of Political Advertising on Candidate Images
Presidential Debates and Candidate Image Formation: 1992, 1996, 2000
Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections
Meta-Analysis of Presidential Candidate Images
Using Cognitive Measurement for Analysis of Candidate Images
Measuring Candidate Images with Semantic Differentials
Conclusion: Present and Future Directions for Presidential Candidate Image Research
Index
About the Contributors