Communication Impact Designing Research That Matters

Name: Communication Impact Designing Research That Matters
Price: 47.07 USD
Availability: InStock
ISBN: 9780742530980

ISBN-10: 0742530981

ISBN-13: 9780742530980

Edition: 2005

Authors: Susanna Hornig Priest, Traci L. Anderson, Chike Anyaegbunam, Robert Balfour, Marjan de Bruin

List price: $55.00

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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Visit our website for sample chapters!

Book details

List price: $55.00
Copyright year: 2005
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/7/2005
Binding: Paperback
Pages: 288
Size: 5.82" wide x 8.94" long x 0.66" tall
Weight: 0.792
Language: English



Preface: Why Another Book?



Community-Based Research



Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar




Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making




Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study




Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology




Organizations and Institutions



Gender and Professional Identity among Caribbean Journalists




Patient Satisfaction in a Medical Setting: An Emergent Design Approach




Interpreting Signs: Reflections on Research Design in Context




Problem-Focused Research



Peer Influence and Prosocial Behavior: Ten Years of Study




Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables




Communication at the End of Life: Volunteer-Patient Relationships in Hospice




Scientific Knowledge and Personal Experience: Mutually Exclusive?




Research across Cultures



Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia




Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research




On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize




Choices and Voices: Assessing Television Preferences of Teenage African-American Girls




New Technologies and Research



Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews




Using the Internet to Conduct Communication Research: Two Scholars' Experiences




Finding Out What's on the World Wide Web



Afterword: Purpose and Direction


Index


About the Contributors