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Communication Impact Designing Research That Matters

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ISBN-10: 0742530981

ISBN-13: 9780742530980

Edition: 2005

Authors: Susanna Hornig Priest

List price: $44.00
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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Visit our website for sample chapters!
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Book details

List price: $44.00
Copyright year: 2005
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/7/2005
Binding: Paperback
Pages: 288
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Preface: Why Another Book?
Community-Based Research
Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar
Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making
Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study
Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology
Organizations and Institutions
Gender and Professional Identity among Caribbean Journalists
Patient Satisfaction in a Medical Setting: An Emergent Design Approach
Interpreting Signs: Reflections on Research Design in Context
Problem-Focused Research
Peer Influence and Prosocial Behavior: Ten Years of Study
Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables
Communication at the End of Life: Volunteer-Patient Relationships in Hospice
Scientific Knowledge and Personal Experience: Mutually Exclusive?
Research across Cultures
Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia
Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research
On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize
Choices and Voices: Assessing Television Preferences of Teenage African-American Girls
New Technologies and Research
Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews
Using the Internet to Conduct Communication Research: Two Scholars' Experiences
Finding Out What's on the World Wide Web
Afterword: Purpose and Direction
About the Contributors