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Tables, Figures, Boxes | |
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Preface | |
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Acknowledgments | |
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The Strategic Environment | |
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Voters | |
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Turnout: Why People Don't Vote | |
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Turnout: Why People Do Vote--A Theory of Social Connectedness | |
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In the Minds of Voters: Party | |
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Parties as Aggregates of Loyal Voters | |
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Ideologies, Candidates, and Issues in the Minds of Voters | |
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Changes in Party Identification: Social Habit Versus Contemporary Evaluation | |
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A Central Strategic Problem: The Attentiveness of Voters | |
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Groups | |
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The Presidential Vote as an Aggregation of Interest Groups | |
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Variations among Interest Groups | |
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"Special" Interests and Public Interest Groups | |
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Political Parties as Organizations | |
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Third Parties | |
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Rulers and Resources | |
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Rules: The Electoral College | |
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Thinking about Resources | |
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Resources: Money | |
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Raising Money in the Prenomination Period | |
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The Beverly Hills Primary | |
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Why Do They Need It? | |
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Raising and Spending Money in the General Election | |
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Does Money Buy Elections? | |
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Reform | |
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Resources: Control Over Information | |
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Newspapers | |
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Television | |
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Incumbency as a Resource: The Presidency | |
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Incumbency as a Liability: The Vice Presidency | |
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Convertibility of Resources | |
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Sequences | |
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The Nomination Process | |
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Before the Primaries | |
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Iowa and New Hampshire: The First Hurdles | |
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1972 | |
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1976 | |
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1980 | |
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1984 | |
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1988 | |
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1992 | |
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1996 | |
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What Do These Historical Vignettes Teach? | |
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Primaries | |
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State and District Conventions/Caucuses | |
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At the Convention: Housekeeping | |
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Candidates and Their Organizations | |
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Delegates and Caucuses | |
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The Convention as Advertising | |
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The Vice-Presidential Nominee | |
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The Future of National Conventions | |
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The Campaign | |
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What Do They Do? | |
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The Professionalization of the Campaign | |
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Issues | |
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Advising the Candidate | |
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Domestic Issues, Foreign Issues | |
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Social Issues | |
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Getting Good Press | |
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Polling | |
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Advertising | |
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Television | |
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Targeting | |
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Radio and Newspapers | |
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Other Media | |
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Strategies and Tactics | |
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Negative Campaigning | |
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Presentation of Self | |
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Debates | |
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Blunders | |
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Issues | |
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Appraisals | |
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The Political Theory of Policy Government | |
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Reform by Means of Participatory Democracy | |
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Some Specific Reforms | |
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The Nomination Process | |
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The Decline of the National Convention | |
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The Electoral College | |
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Party Platforms and Party Differences | |
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American Parties and Democracy | |
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Elections and Public Policy | |
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Parties of Advocacy Versus Parties of Intermediation | |
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Notes | |
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Appendixes | |
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Vote by Groups in Presidential Elections Since 1952 | |
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Participation in National Elections, by Population Characteristics, 1968-1996 | |
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Index | |