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Negative Campaigning An Analysis of U. S. Senate Elections

ISBN-10: 0742527328

ISBN-13: 9780742527324

Edition: 2004

Authors: Richard R. Lau, Gerald M. Pomper

List price: $39.00
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Description:

Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
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Book details

List price: $39.00
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 7/13/2004
Binding: Paperback
Pages: 224
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.550
Language: English

Gerald M. Pomper is Board of Governors Professor of Political Science (Emeritus) at Rutgers University. He is the author or editor of twenty books and many articles on U.S. politics.

Tables and Figures
Acknowledgments
The Problem of Negative Campaigning
The Literature of Negative Campaigning
Who Uses Negative Campaigning?
The Effectiveness of Negative Campaigning
Negative Campaigning in Open-Seat Contests
Effects of Negative Campaigning on the Political System
Normative Thoughts on Negative Campaigning
Description of Studies Included in the Meta-Analysis
Data and Methods
References
Index
About the Authors